The Meal Delivery market in Norway has seen significant growth in recent years.
Customer preferences: Norwegian consumers are increasingly looking for convenience and healthy food options, which has contributed to the growth of the Meal Delivery market. The trend towards healthy eating has been particularly strong in Norway, with consumers seeking out fresh and locally sourced ingredients. There has also been a growing interest in vegetarian and vegan options, which has led to an increase in the number of Meal Delivery services offering plant-based meals.
Trends in the market: One of the key trends in the Meal Delivery market in Norway has been the rise of subscription-based services. These services offer customers the convenience of regular deliveries, while also allowing them to customize their orders to suit their dietary preferences. Another trend has been the growth of Meal Delivery services that specialize in specific types of cuisine, such as Italian or Asian food. These services often partner with local restaurants to offer customers a wider range of options.
Local special circumstances: Norway's geography and climate have also played a role in the development of the Meal Delivery market. With its long, dark winters and limited access to fresh produce, many Norwegians have traditionally relied on preserved or frozen foods. However, the growth of the Meal Delivery market has allowed consumers to access fresh, healthy meals year-round, regardless of the weather.
Underlying macroeconomic factors: The strong economy and high disposable income levels in Norway have also contributed to the growth of the Meal Delivery market. With more disposable income, consumers are more willing to pay for the convenience of Meal Delivery services. Additionally, the COVID-19 pandemic has accelerated the trend towards online shopping and home delivery, which has further boosted the Meal Delivery market in Norway.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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