Meal Delivery - Norway | Statista Market Forecast

In 2024, the Meal Delivery market in Norway is projected to reach a revenue of US$253.60m.
It is expected to exhibit an annual growth rate of 3.76% (CAGR 2024-2029), resulting in a projected market volume of US$305.10m by 2029.
In the same year, the Platform Deliverymarket is anticipated to have a market volume of US$219.80m.
When compared globally, China is predicted to generate the highest revenue, with an estimated amount of US$184.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market is projected to be US$128.50 in 2024.
Additionally, the number of users in the Meal Delivery market is expected to reach 2.2m users by 2029.
Furthermore, the user penetration rate in the Meal Delivery market is estimated to be 35.8% in 2024.
The meal delivery market in Norway is experiencing significant growth, driven by the high demand for convenient and healthy food options among the country's busy urban population.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

The Meal Delivery market in Norway has seen significant growth in recent years.

Customer preferences: Norwegian consumers are increasingly looking for convenience and healthy food options, which has contributed to the growth of the Meal Delivery market. The trend towards healthy eating has been particularly strong in Norway, with consumers seeking out fresh and locally sourced ingredients. There has also been a growing interest in vegetarian and vegan options, which has led to an increase in the number of Meal Delivery services offering plant-based meals.

Trends in the market: One of the key trends in the Meal Delivery market in Norway has been the rise of subscription-based services. These services offer customers the convenience of regular deliveries, while also allowing them to customize their orders to suit their dietary preferences. Another trend has been the growth of Meal Delivery services that specialize in specific types of cuisine, such as Italian or Asian food. These services often partner with local restaurants to offer customers a wider range of options.

Local special circumstances: Norway's geography and climate have also played a role in the development of the Meal Delivery market. With its long, dark winters and limited access to fresh produce, many Norwegians have traditionally relied on preserved or frozen foods. However, the growth of the Meal Delivery market has allowed consumers to access fresh, healthy meals year-round, regardless of the weather.

Underlying macroeconomic factors: The strong economy and high disposable income levels in Norway have also contributed to the growth of the Meal Delivery market. With more disposable income, consumers are more willing to pay for the convenience of Meal Delivery services. Additionally, the COVID-19 pandemic has accelerated the trend towards online shopping and home delivery, which has further boosted the Meal Delivery market in Norway.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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