Meal kit delivery services are gaining popularity in many countries worldwide, and Norway is no exception. The Norwegian market has seen a significant increase in the demand for meal kit delivery services in recent years.
Customer preferences: The Norwegian consumers are becoming increasingly busy, and they are looking for convenient ways to prepare healthy meals at home. Meal kit delivery services provide a solution to this need by delivering pre-portioned ingredients and recipes to their doorstep. Customers appreciate the convenience and flexibility of meal kit delivery services, as they can choose from a variety of meal options and delivery schedules that suit their lifestyle.
Trends in the market: One of the significant trends in the Norwegian meal kit delivery market is the focus on sustainability and local sourcing. Many meal kit delivery companies in Norway are partnering with local farmers and producers to source their ingredients. This trend is in line with the Norwegian consumers' preference for locally sourced and sustainable food options. Another trend is the expansion of meal kit delivery services to cater to specific dietary requirements such as vegan, gluten-free, and low-carb options.
Local special circumstances: Norway's geographical location and climate make it challenging to grow certain types of crops, which means that some ingredients have to be imported. However, meal kit delivery companies in Norway are finding ways to work around this challenge by partnering with local producers and sourcing ingredients from nearby countries.
Underlying macroeconomic factors: The Norwegian economy is stable, and the country has a high standard of living. This means that consumers have more disposable income to spend on convenience services such as meal kit delivery. Additionally, the Norwegian government has implemented policies that support sustainable food production and consumption, which aligns with the values of many meal kit delivery companies in the country. In conclusion, the Norwegian meal kit delivery market is growing due to the increasing demand for convenient and healthy meal options. The focus on sustainability and local sourcing, as well as the expansion of dietary options, are trends that are driving the market's growth. Despite the challenges posed by Norway's geography and climate, meal kit delivery companies are finding ways to work around them by partnering with local producers and sourcing ingredients from nearby countries.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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