Grocery Delivery - Norway | Statista Market Forecast

The Grocery Delivery market in Norway is expected to achieve a revenue of US$1.57bn in 2024.
This revenue is projected to grow at an annual rate of 10.07% from 2024 to 2029, resulting in a market volume of US$2.54bn by 2029.
In the same year, the Retail Delivery market is estimated to reach a market volume of US$1.24bn.
When compared globally, China is anticipated to generate the highest revenue with US$266.00bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market is expected to be US$719.60 in 2024.
Additionally, the number of users in the Grocery Delivery market is projected to reach 2.9m users by 2029.
The user penetration rate in the Grocery Delivery market will be 39.6% in 2024.
The grocery delivery market in Norway is booming, with an increasing number of consumers opting for convenient and efficient online shopping and home delivery services.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

Grocery delivery services have become increasingly popular in Norway over the past few years. The convenience of having groceries delivered to your doorstep has made this service a preferred option for many consumers.

Customer preferences: Norwegian consumers are known for their preference for healthy and organic food options. This has led to an increase in demand for grocery delivery services that offer fresh, organic produce. Additionally, with the busy lifestyles of many Norwegians, the convenience of grocery delivery services has become a top priority for consumers.

Trends in the market: One trend in the Norwegian grocery delivery market is the rise of online grocery stores. These stores offer a wide range of products and have become popular due to their competitive prices and convenience. Another trend is the increase in partnerships between traditional grocery stores and delivery companies. This allows consumers to order groceries online from their favorite stores and have them delivered to their doorstep. Finally, there has been an increase in demand for same-day and next-day delivery services, which has led to many delivery companies offering these options to their customers.

Local special circumstances: Norway's geography and population density make grocery delivery services an attractive option for many consumers. With many people living in remote areas, accessing grocery stores can be difficult, making delivery services a convenient alternative. Additionally, Norway's harsh winters can make it difficult for consumers to travel to grocery stores, making delivery services a preferred option during these months.

Underlying macroeconomic factors: Norway's strong economy has led to an increase in disposable income for many consumers. This has allowed them to prioritize convenience and quality when it comes to grocery shopping. Additionally, the COVID-19 pandemic has accelerated the growth of the grocery delivery market in Norway, as many consumers have turned to online shopping due to safety concerns. Finally, Norway's commitment to sustainability has led to an increase in demand for eco-friendly delivery options, such as electric delivery vehicles and reusable packaging.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.