Meal Delivery - Niger | Statista Market Forecast

The projected revenue in the Meal Delivery market for Niger is expected to reach US$3.40m in 2024.
This market is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 15.04%, leading to a projected market volume of US$6.85m by 2029.
In the specific market of Platform-to-Consumer Delivery, the projected market volume for Niger is estimated to be US$2.19m in 2024.
When compared globally, China is expected to generate the highest revenue, reaching US$184.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market for Niger is projected to be US$15.72 in 2024.
Additionally, the number of users in the Meal Delivery market for Niger is expected to reach 358.2k users by 2029.
Furthermore, the user penetration in the Meal Delivery market is anticipated to be at 0.8% in 2024.
In Niger, meal delivery services are gaining popularity due to the increasing urbanization and busy lifestyles of its residents.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

Meal Delivery has become an increasingly popular service in Niger, with a growing number of consumers opting for the convenience of having meals delivered to their doorstep. This trend can be attributed to several factors that have contributed to the growth of the Meal Delivery market in Niger.

Customer preferences: Nigerian consumers have become more health-conscious and are looking for healthier meal options. This has led to an increase in demand for Meal Delivery services that offer healthy and nutritious meals. Additionally, consumers are looking for convenience and time-saving options, which Meal Delivery services provide.

Trends in the market: The Meal Delivery market in Niger is growing rapidly, with new players entering the market and existing players expanding their operations. The market is becoming more competitive, with companies offering a wide range of meal options and delivery services. Furthermore, the market is witnessing a shift towards online ordering and cashless payments, which is driving the growth of Meal Delivery services in Niger.

Local special circumstances: Niger is a country with a predominantly Muslim population, and as such, there are certain dietary restrictions that need to be taken into consideration. For example, during the month of Ramadan, Muslims fast during the day and only eat after sunset. This has led to an increase in demand for Meal Delivery services during the month of Ramadan, as people prefer to have their meals delivered to their homes rather than going out to eat.

Underlying macroeconomic factors: Niger is one of the poorest countries in the world, with a high poverty rate and low levels of economic development. This has led to a lack of infrastructure and services in the country, including restaurants and food delivery services. As a result, Meal Delivery services have emerged as a convenient and affordable option for consumers who are looking for a quick and easy way to get their meals.In conclusion, the Meal Delivery market in Niger is growing rapidly, driven by changing consumer preferences and the need for convenience and time-saving options. The market is becoming more competitive, with companies offering a wide range of meal options and delivery services. Furthermore, the market is witnessing a shift towards online ordering and cashless payments, which is driving the growth of Meal Delivery services in Niger. Despite the challenges posed by the country's economic situation, Meal Delivery services have emerged as a convenient and affordable option for consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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