Meal Delivery - Ecuador | Statista Market Forecast

The Meal Delivery market in Ecuador is expected to generate a revenue of US$35.10m in 2024.
This projection indicates an annual growth rate (CAGR 2024-2029) of 7.74%, leading to a market volume of US$50.95m by 2029.
In the Platform Deliverymarket, in Ecuador is projected to reach a market volume of US$21.76m in 2024.
When compared globally, China is expected to generate the highest revenue in the Meal Delivery market, reaching US$184.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market in Ecuador is projected to be US$27.62 in 2024.
By 2029, the number of users in the Meal Delivery market is expected to reach 1.8m users.
The user penetration rate in the Meal Delivery market is estimated to be 6.9% in 2024.
Ecuador's meal delivery market is experiencing a surge in demand as consumers seek convenience and variety in their dining options.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

Meal delivery services have become increasingly popular in Ecuador in recent years, with a growing number of consumers opting for the convenience and variety of food delivery.

Customer preferences: Ecuadorian customers have shown a strong preference for meal delivery services that offer a variety of healthy and nutritious options. Many consumers are also looking for meal delivery services that offer affordable prices and fast delivery times. In addition, there is a growing demand for meal delivery services that cater to specific dietary requirements, such as vegan, gluten-free, and low-carb options.

Trends in the market: One of the main trends in the meal delivery market in Ecuador is the increasing popularity of online ordering and delivery platforms. These platforms have made it easier for consumers to order food from a variety of restaurants and food providers, and have also increased competition in the market. Another trend in the market is the growing number of meal delivery services that are focused on providing healthy and nutritious options, as consumers become more health-conscious.Local Special circumstances: Ecuador has a diverse culinary culture, with a wide range of traditional dishes and regional specialties. This has led to a growing demand for meal delivery services that offer a variety of local and regional cuisine options. In addition, many meal delivery services in Ecuador are focused on providing affordable and convenient options for busy professionals and families, who may not have the time or resources to cook at home.

Underlying macroeconomic factors: The meal delivery market in Ecuador is also influenced by a number of macroeconomic factors, including the country's overall economic growth and consumer spending patterns. As the economy continues to grow, more consumers are likely to have disposable income to spend on food delivery services. In addition, the increasing availability of online ordering and delivery platforms is likely to drive further growth in the market, as consumers become more comfortable with using these services.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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