Online Food Delivery

The Online Food Delivery market in Ecuador is projected to reach a revenue of US$300.50m in 2024.
It is expected to experience an annual growth rate (CAGR 2024-2029) of 10.98%, resulting in a projected market volume of US$505.80m by 2029.
Similarly, the Grocery Delivery market in Ecuador is anticipated to exhibit a revenue growth of 17.8% in 2025.0.
Furthermore, the market volume for Grocery Delivery is projected to be US$265.40m in 2024.
In terms of global comparison, China is expected to generate the highest revenue in the Online Food Delivery market, amounting to US$450.50bn in 2024.
Moving on to the average revenue per user (ARPU) in the Grocery Delivery market, it is projected to amount to US$107.70 in 2024.
In the Grocery Delivery market, the number of users is expected to reach 3.3m users by 2029.
Additionally, the user penetration in the Grocery Delivery market will be at 13.4% in 2024.
Ecuador's online food delivery market is experiencing a surge in demand as consumers embrace the convenience and variety of ordering meals from the comfort of their homes.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

The Online Food Delivery market in Ecuador has seen significant growth in recent years.

Customer preferences: Ecuadorians have shown a growing preference for convenience and speed, leading to an increase in demand for online food delivery services. With busy work schedules and longer commutes, consumers are looking for easy and efficient ways to get their meals delivered to them.

Trends in the market: One trend that has emerged in the Ecuadorian market is the rise of local delivery companies. While international players have a presence in the market, local companies have gained popularity due to their understanding of local tastes and preferences. Another trend is the increasing popularity of healthy food options, with many delivery companies now offering a range of healthy meal choices.

Local special circumstances: One unique aspect of the Ecuadorian market is the prevalence of cash payments. While many online food delivery services in other countries have moved towards cashless transactions, Ecuadorians still prefer to pay in cash. This has led to the development of specific payment systems that cater to the local market.

Underlying macroeconomic factors: The growth of the online food delivery market in Ecuador can be attributed to several underlying macroeconomic factors. The country's growing middle class and urbanization have led to an increase in demand for convenient food delivery services. Additionally, the rise of e-commerce and the growing use of smartphones have made it easier for consumers to order food online. Finally, the COVID-19 pandemic has accelerated the growth of the online food delivery market, as consumers have been forced to stay at home and rely on food delivery services for their meals.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.