Grocery Delivery - Ecuador | Statista Market Forecast

In 2024, the Grocery Delivery market in Ecuador is projected to generate revenue of US$265.40m.
This market is expected to experience an annual growth rate (CAGR 2024-2029) of 11.38%, leading to a projected market volume of US$454.90m by 2029.
Additionally, the Retail Delivery market in Ecuador is projected to have a market volume of US$227.10m in 2024.
In terms of global comparison, China is expected to generate the highest revenue in the Grocery Delivery market, with US$266.00bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market in Ecuador is projected to be US$107.70 in 2024.
Furthermore, the number of users in this market is expected to reach 3.3m users by 2029.
The user penetration rate in the Grocery Delivery market in Ecuador is projected to be 13.4% in 2024.
Ecuador's grocery delivery market is experiencing a surge in demand due to the convenience and safety it offers amidst the ongoing pandemic.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The demand for Grocery Delivery services in Ecuador has been steadily increasing over the past few years.

Customer preferences: Consumers in Ecuador are increasingly looking for more convenient ways to shop for groceries due to busy lifestyles and traffic congestion in urban areas. The younger generation, in particular, is more open to using digital platforms to buy groceries. In addition, the COVID-19 pandemic has accelerated the adoption of online grocery shopping, as consumers seek to minimize their exposure to the virus.

Trends in the market: The Grocery Delivery market in Ecuador is witnessing a surge in demand for online grocery shopping. Major players in the market are investing in expanding their delivery network and improving their digital platforms to cater to the growing demand. The market is also witnessing the entry of new players, which is intensifying competition in the market. However, the market is still in its nascent stages, and the penetration of online grocery shopping is relatively low compared to other countries in the region.

Local special circumstances: Ecuador has a large informal economy, which makes it challenging for online grocery retailers to reach customers in remote and rural areas. In addition, there is a lack of trust among consumers in online payment systems, which is a major barrier to the growth of the online grocery market. Furthermore, the logistics infrastructure in the country is not well developed, which makes it difficult for retailers to offer fast and reliable delivery services.

Underlying macroeconomic factors: Ecuador has been facing economic challenges in recent years, which has led to a decline in consumer spending. The COVID-19 pandemic has further worsened the economic situation in the country, leading to high unemployment rates and reduced purchasing power. However, the government has implemented measures to support the economy, such as providing financial aid to low-income families, which could boost consumer spending in the long run. In addition, the government is investing in infrastructure development, which could improve logistics and transportation networks in the country, making it easier for online grocery retailers to expand their delivery networks.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.