The Meal Delivery market in Canada has been growing steadily in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Canadian customers have shown a growing interest in healthy meal options, with a focus on locally sourced, organic ingredients. This has led to the emergence of meal delivery services that cater specifically to this demand, offering customizable meal plans that are tailored to individual dietary needs and preferences. Convenience is also a key factor for Canadian customers, with many opting for meal delivery services as a time-saving solution for busy lifestyles.
Trends in the market: One of the major trends in the Canadian Meal Delivery market is the rise of plant-based meal options. With an increasing number of Canadians adopting a vegetarian or vegan lifestyle, meal delivery services have responded by offering a wider range of plant-based meal options. Another trend is the use of technology to enhance the customer experience, with some meal delivery services offering mobile apps that allow customers to easily customize their meal plans and track their orders in real-time.
Local special circumstances: Canada's vast geography and harsh winters can pose challenges for traditional brick-and-mortar restaurants, making meal delivery services an attractive alternative. In addition, the COVID-19 pandemic has accelerated the shift towards online ordering and home delivery, further boosting the growth of the Meal Delivery market in Canada.
Underlying macroeconomic factors: Canada's strong economy and high standard of living have contributed to the growth of the Meal Delivery market, with consumers willing to pay a premium for high-quality, convenient meal options. In addition, the country's diverse population and multicultural cuisine have created opportunities for meal delivery services to offer a wide range of international cuisine options. However, the highly competitive nature of the market and the increasing cost of ingredients and labor could pose challenges for smaller meal delivery services in the future.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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