Meal kit delivery services have gained popularity in Canada in recent years, offering a convenient solution for busy consumers who want to cook healthy meals at home without the hassle of grocery shopping and meal planning.
Customer preferences: Canadian consumers are increasingly interested in healthy eating and home cooking, which has led to a growing demand for meal kit delivery services. Many consumers are looking for quick and easy meal options that are also healthy and fresh. Meal kit delivery services offer a solution that meets these needs, providing pre-portioned ingredients and recipes that can be prepared at home in under 30 minutes.
Trends in the market: The meal kit delivery market in Canada is becoming increasingly competitive, with new players entering the market and existing companies expanding their offerings. Some companies are focusing on specific niches, such as vegetarian or organic meal kits, while others are offering more diverse menus to appeal to a wider range of customers. Additionally, many meal kit delivery services are now offering add-ons such as snacks, smoothies, and desserts to increase revenue and customer loyalty.
Local special circumstances: Despite the growing popularity of meal kit delivery services in Canada, there are some challenges that companies face in this market. One of the biggest challenges is the high cost of ingredients and shipping, which can make meal kits more expensive than buying groceries and cooking from scratch. Additionally, many consumers in Canada still prefer to shop for groceries in-store rather than online, which can limit the potential customer base for meal kit delivery services.
Underlying macroeconomic factors: The Canadian economy has been relatively stable in recent years, with low unemployment and steady GDP growth. This has created a favorable environment for businesses, including those in the meal kit delivery market. However, rising food prices and shipping costs could impact the profitability of meal kit delivery services in the future. Additionally, changes in consumer preferences or economic conditions could lead to shifts in the market, making it important for companies to stay agile and adaptable.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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