The Meal Delivery market in Benelux has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances.
Customer preferences: Customers in Benelux are increasingly seeking convenience and time-saving options, leading to a rise in demand for meal delivery services. Additionally, there is a growing trend towards healthy eating, with customers seeking out options that are both nutritious and delicious. This has led to a rise in demand for meal delivery services that offer healthy and organic options.
Trends in the market: The Meal Delivery market in Benelux is becoming increasingly competitive, with new players entering the market and existing players expanding their offerings. One trend that has emerged is the rise of meal kit delivery services, which offer customers the ability to cook their own meals using pre-portioned ingredients and recipes. Another trend is the use of technology to improve the customer experience, such as mobile apps for ordering and tracking deliveries.
Local special circumstances: Benelux is a region with a high population density, making it an attractive market for meal delivery services. Additionally, the region has a diverse population with a range of dietary preferences and restrictions, creating opportunities for meal delivery services that cater to specific needs. Finally, the region's strong economy and high standard of living make it an attractive market for premium meal delivery services.
Underlying macroeconomic factors: The Meal Delivery market in Benelux is also influenced by broader macroeconomic factors. For example, the rise of e-commerce and the increasing use of mobile devices for shopping has made it easier for customers to order meals online. Additionally, the COVID-19 pandemic has accelerated the adoption of meal delivery services, as more customers are staying at home and avoiding restaurants. Finally, changing work patterns, such as an increase in remote work, has led to a rise in demand for meal delivery services as customers look for convenient and healthy meal options.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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