The Meal Kit Delivery market in Benelux has seen a significant increase in demand in recent years, with more and more consumers opting for the convenience of having pre-portioned ingredients delivered to their doorstep.
Customer preferences: The rise in popularity of Meal Kit Delivery services can be attributed to several customer preferences. Firstly, consumers are increasingly time-poor and looking for ways to streamline their daily routines. Meal kits offer a convenient and time-saving solution to meal planning and grocery shopping. Secondly, health and wellness trends have encouraged many consumers to prioritize cooking at home using fresh, whole ingredients. Meal kits provide an easy way to access these ingredients without the hassle of grocery shopping. Lastly, the COVID-19 pandemic has accelerated the adoption of Meal Kit Delivery services as consumers seek to limit their exposure to crowded supermarkets.
Trends in the market: In the Benelux region, there has been a trend towards more sustainable and locally-sourced ingredients in Meal Kit Delivery offerings. Many companies are partnering with local farms and producers to offer customers a more ethical and environmentally-friendly option. Additionally, there has been an increase in specialized Meal Kit Delivery services catering to specific dietary requirements, such as vegetarian, vegan, and gluten-free options. This trend reflects the growing demand for personalized nutrition and wellness solutions.
Local special circumstances: The Benelux region has a strong food culture, with a focus on fresh, high-quality ingredients. This cultural emphasis on food quality and sustainability has translated into the Meal Kit Delivery market, with many companies offering organic and locally-sourced ingredients. Additionally, the region's high population density and urbanization make Meal Kit Delivery services an attractive option for busy city-dwellers.
Underlying macroeconomic factors: The Meal Kit Delivery market in Benelux is also influenced by broader macroeconomic factors. The region's strong economy and high disposable income levels make it an attractive market for Meal Kit Delivery companies. Additionally, the region's high internet penetration rates and tech-savvy population make it a prime market for online food delivery services. However, the region's small geographic size and fragmented market may pose challenges for companies looking to expand their reach.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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