Meal Delivery - Bahrain | Statista Market Forecast

The Meal Delivery market in Bahrain is expected to generate a revenue of US$101.00m by 2024.
This revenue is projected to grow annually at a rate of 3.80%, resulting in a market volume of US$121.70m by 2029.
In the same year, the Platform Deliverymarket is anticipated to reach a market volume of US$72.73m.
When compared globally, China is expected to generate the highest revenue in the Meal Delivery market, with an estimated amount of US$184.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market is projected to be US$261.60 in the same year.
By 2029, the number of users in the Meal Delivery market in Bahrain is expected to reach 456.6k users.
The user penetration rate in the market is projected to be 25.8% in 2024.
Bahrain's meal delivery market is experiencing a surge in demand due to the convenience and safety it offers amidst the current pandemic.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

Bahrain, a small island country in the Persian Gulf, has seen a significant rise in the meal delivery market in recent years.

Customer preferences: Bahrainis have shown a growing preference for meal delivery services due to the convenience and time-saving benefits they offer. With the increasing number of dual-income households and busy work schedules, people are opting for home-delivered meals as a quick and hassle-free alternative to cooking. In addition, the COVID-19 pandemic has further accelerated this trend as people are avoiding crowded places and prefer to stay at home.

Trends in the market: The meal delivery market in Bahrain is witnessing a shift towards healthier and organic food options. Consumers are becoming more health-conscious and are opting for meals that are not only convenient but also nutritious. This trend is also reflected in the increasing number of meal delivery companies offering vegan, gluten-free, and other specialized diets. Another trend in the market is the growing popularity of meal kit delivery services that provide customers with pre-measured ingredients and recipe cards to cook at home.

Local special circumstances: Bahrain has a diverse population, with a significant expatriate community from different parts of the world. This has led to a demand for a variety of cuisines, including Arabic, Indian, Pakistani, and Western. Meal delivery companies are catering to this demand by offering a wide range of options to choose from. Moreover, Bahrain is a tourist destination, and the meal delivery market has seen an increase in demand from tourists who prefer to have meals delivered to their hotels or apartments.

Underlying macroeconomic factors: Bahrain has a stable economy with a high GDP per capita, which has led to an increase in disposable income and consumer spending. This has contributed to the growth of the meal delivery market as people are willing to spend more on convenience and quality food. Additionally, the government has been supportive of the hospitality industry, which includes the meal delivery market, by introducing initiatives to attract foreign investment and promote tourism.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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