Bahrain, a country located in the Persian Gulf, has seen a rise in the demand for grocery delivery services.
Customer preferences: Customers in Bahrain are looking for convenience and time-saving options, especially in the wake of the COVID-19 pandemic. With the increasing number of people working from home and the need to avoid crowded places, grocery delivery services have become a popular choice for many. Additionally, the younger generation in Bahrain is tech-savvy and prefers using online platforms for their daily needs.
Trends in the market: The grocery delivery market in Bahrain has seen a significant increase in the number of players, both local and international. This has led to increased competition and innovation in the market. Many companies have introduced new features like same-day delivery, subscription services, and loyalty programs to attract and retain customers. Furthermore, there has been a rise in the number of partnerships between grocery stores and delivery companies to expand their reach and offer a wider range of products to customers.
Local special circumstances: Bahrain has a small population, and the majority of the residents are expatriates. This has led to a diverse customer base with varying preferences and needs. Additionally, the country has a high per capita income, which means that customers are willing to pay a premium for quality products and services. However, the market is relatively small, which poses a challenge for companies looking to scale up their operations.
Underlying macroeconomic factors: Bahrain has a stable economy with a strong focus on the service sector. The government has implemented several initiatives to promote entrepreneurship and innovation, which has led to the growth of the e-commerce industry. Additionally, the country has a well-developed logistics infrastructure, which makes it easier for companies to deliver products to customers. The COVID-19 pandemic has also accelerated the shift towards online shopping, which has further boosted the demand for grocery delivery services.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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