Dating Services

Revenue in the Dating Services market is projected to reach US$3.82m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.06%, resulting in a projected market volume of US$4.67m by 2029.
The Online Dating market has a projected market volume of US$2.18m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$45.29 in 2024.
In the Dating Services market, the number of users is expected to amount to 107.1k users by 2029.
User penetration in the Dating Services market will be at 5.6% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Bahrain is experiencing steady growth due to changing customer preferences and the increasing popularity of online dating platforms.

Customer preferences: In Bahrain, like in many other countries, the younger generation is increasingly turning to online dating platforms to meet potential partners. This shift in customer preferences can be attributed to several factors. Firstly, the convenience and accessibility of online dating platforms make them an attractive option for busy individuals who may not have the time or opportunity to meet new people in traditional ways. Additionally, online dating allows users to filter potential matches based on specific criteria, such as age, location, and interests, which can help save time and increase the chances of finding a compatible partner.

Trends in the market: One of the key trends in the Dating Services market in Bahrain is the rise of niche dating platforms. These platforms cater to specific demographics or interests, such as religious or cultural groups, professionals, or individuals with specific hobbies or interests. By targeting a specific niche, these platforms can attract a focused user base and provide a more tailored experience for their customers. Another trend in the market is the increasing use of mobile dating apps. With the widespread adoption of smartphones and the availability of high-speed internet, more people are using mobile apps to connect with potential partners. These apps offer a seamless and convenient user experience, allowing users to browse profiles, chat with matches, and arrange dates on the go.

Local special circumstances: Bahrain has a relatively small population compared to other countries in the region, which may limit the pool of potential partners for individuals looking to meet someone offline. This factor, combined with the cultural norms and social restrictions that can make it challenging to meet new people in traditional settings, makes online dating an attractive option for many Bahrainis.

Underlying macroeconomic factors: Bahrain has a well-developed telecommunications infrastructure and high internet penetration, which provides a solid foundation for the growth of online dating platforms. Additionally, the government of Bahrain has been actively promoting the development of the digital economy, which has contributed to the growth of online services, including dating platforms. In conclusion, the Dating Services market in Bahrain is experiencing growth due to changing customer preferences and the increasing popularity of online dating platforms. The convenience and accessibility of online dating, the rise of niche platforms, and the increasing use of mobile apps are the key trends driving this growth. Additionally, the small population and cultural factors in Bahrain make online dating an attractive option for individuals looking to meet new people. The well-developed telecommunications infrastructure and government support for the digital economy are underlying macroeconomic factors that contribute to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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