Meal Delivery - Albania | Statista Market Forecast

The Meal Delivery market in Albania is expected to experience significant growth in the coming years.
By 2024, the projected revenue is estimated to reach US$5.85m.
This growth is anticipated to continue with an annual growth rate (CAGR 2024-2029) of 5.20%, resulting in a projected market volume of US$7.54m by 2029.
In terms of the Platform Deliverymarket, in Albania is projected to have a market volume of US$3.96m in 2024.
It is worth noting that China is expected to generate the highest revenue globally, reaching US$184.50bn in the same year.
The average revenue per user (ARPU) in the Meal Delivery market is projected to be US$30.79 in 2024.
This indicates the amount of revenue generated per individual user in Albania.
Additionally, the number of users in the Meal Delivery market is expected to reach 233.7k users by 2029, reflecting the growing popularity of this service among the Albanian population.
Furthermore, user penetration in the Meal Delivery market is forecasted to be at 6.7% in 2024.
This metric represents the percentage of the total population that is actively using meal delivery services in Albania.
The meal delivery market in Albania is experiencing rapid growth, driven by the increasing demand for convenient and time-saving food options among busy urban dwellers.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

Albania, a small country in Southeast Europe, has seen a surge in the Meal Delivery market in recent years.

Customer preferences: Albanians have traditionally enjoyed home-cooked meals, but the younger generation's busy lifestyle has led to a shift in food consumption patterns. The convenience of meal delivery services has become increasingly popular among the working population, students, and households with dual-income earners. The demand for healthy and organic food options has also increased, and meal delivery companies have responded by offering a wider variety of menu options that cater to these preferences.

Trends in the market: The Meal Delivery market in Albania has experienced significant growth due to the increased use of smartphones and online ordering platforms. The market is highly competitive, with both local and international players vying for a share of the market. One notable trend is the emergence of cloud kitchens, which are delivery-only restaurants that operate out of a central kitchen. This model has become popular due to its low overhead costs and the ability to reach a wider customer base through online platforms.

Local special circumstances: Albania's tourism industry has also contributed to the growth of the Meal Delivery market. The country has seen an increase in the number of tourists in recent years, and many of them prefer to order food online rather than dining out. This trend has been accelerated by the COVID-19 pandemic, which has led to a surge in online orders due to social distancing measures.

Underlying macroeconomic factors: Albania's economic growth has been steady in recent years, and this has led to an increase in disposable income. The country's unemployment rate has also decreased, leading to more people entering the workforce and having less time to cook at home. Additionally, the country's infrastructure has improved, making it easier for meal delivery companies to operate and expand their services. The government has also introduced policies to support small and medium-sized enterprises, which has led to the growth of local meal delivery companies.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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