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Retail delivery in Albania has been growing rapidly in recent years, driven by a combination of changing customer preferences and underlying macroeconomic factors.
Customer preferences: Albanian consumers are increasingly turning to online shopping, with e-commerce sales growing significantly in recent years. This has been driven by a combination of factors, including the convenience of online shopping, the wider availability of products, and the ability to compare prices easily. As a result, retailers in Albania are investing in their online presence and delivery capabilities in order to meet the growing demand for online shopping.
Trends in the market: One key trend in the Albanian retail delivery market is the rise of same-day and next-day delivery services. As consumers become more accustomed to the convenience of online shopping, they are increasingly looking for faster and more reliable delivery options. This has led to a growing number of retailers offering same-day and next-day delivery services, often at a premium price.Another trend in the market is the increasing use of technology to improve the delivery experience. This includes the use of GPS tracking to provide real-time updates on delivery status, as well as the use of drones and other advanced technologies to improve delivery speed and efficiency.
Local special circumstances: One key factor driving the growth of the retail delivery market in Albania is the country's relatively underdeveloped physical retail sector. While there are a growing number of shopping malls and retail outlets in major cities like Tirana, many consumers still live in rural areas with limited access to physical stores. As a result, online shopping and delivery services are becoming an increasingly important way for these consumers to access a wider range of products.
Underlying macroeconomic factors: The growth of the retail delivery market in Albania is also being driven by broader macroeconomic factors, including rising incomes and a growing middle class. As more Albanians enter the middle class, they are becoming more interested in shopping for higher-quality products and brands, and are increasingly willing to pay for the convenience of online shopping and delivery. Additionally, the COVID-19 pandemic has accelerated the shift to online shopping, as consumers have been forced to stay at home and avoid physical stores. This has further increased the demand for online delivery services in Albania and around the world.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)