The demand for grocery delivery services in Albania has been on the rise in recent years.
Customer preferences: Albanian consumers are increasingly looking for convenience in their daily lives, and grocery delivery services provide just that. With busy work schedules and longer commutes, customers are finding it more difficult to visit physical stores and are turning to online options for their grocery needs. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping, as customers look to limit their exposure to crowded public spaces.
Trends in the market: The grocery delivery market in Albania is experiencing an influx of new players, with both local and international companies entering the market. This increased competition is driving innovation and improvements in service quality, as companies look to differentiate themselves and capture market share. One trend that has emerged is the use of mobile apps to facilitate ordering and delivery. This has made the process more convenient for customers and has allowed companies to streamline their operations.
Local special circumstances: Albania has a relatively underdeveloped retail sector, with many small independent stores dominating the market. This has made it challenging for larger grocery chains to establish a presence in the country. However, the rise of online grocery delivery services has allowed these larger companies to reach customers in areas where they do not have a physical presence. Additionally, Albania has a large diaspora community, particularly in Europe, who are using these services to send groceries to family members back home.
Underlying macroeconomic factors: Albania is experiencing steady economic growth, which is driving increased consumer spending. This has created a more favorable environment for grocery delivery services, as customers have more disposable income to spend on convenience. Additionally, the country has a relatively young population, with a high proportion of tech-savvy millennials who are comfortable with online shopping. This demographic shift is likely to continue to drive the growth of the grocery delivery market in Albania.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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