Online Food Delivery

The Online Food Delivery market in Lithuania is expected to generate a revenue of US$137.00m in 2024.
This projection indicates an annual growth rate (CAGR 2024-2029) of 9.19%, resulting in a market volume of US$212.60m by 2029.
In the Grocery Delivery market, a revenue growth of 16.3% is anticipated in 2025.0.
The projected market volume for the Grocery Delivery market in Lithuania is estimated to be US$84.17m in 2024.
When compared globally, it is noteworthy that China is expected to generate the highest revenue of US$450.50bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market is projected to be US$173.00 in 2024.
In the Meal Delivery market, the number of users is expected to reach 981.9k users by 2029.
The user penetration rate in the Meal Delivery market is forecasted to be at 30.1% in 2024.
Lithuania's online food delivery market is experiencing a surge in demand, driven by the growing preference for convenient and contactless food ordering and delivery services.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

Online Food Delivery is becoming increasingly popular in Lithuania, with a growing number of consumers choosing to order food online instead of dining out or cooking at home.

Customer preferences: One of the main reasons for the growth of the Online Food Delivery market in Lithuania is the changing consumer preferences. Customers are looking for convenience, variety, and affordability when it comes to ordering food. Online food delivery platforms offer a wide range of restaurants and cuisines to choose from, making it easier for customers to order their favorite meals from the comfort of their homes. Additionally, many platforms offer discounts and promotions, making it more affordable for customers to order food online.

Trends in the market: The Online Food Delivery market in Lithuania is becoming increasingly competitive, with new players entering the market and existing players expanding their services. One of the major trends in the market is the rise of mobile food delivery apps. With the increasing use of smartphones, customers are now able to order food on-the-go, making it even more convenient for them. Another trend is the increasing popularity of healthy food options. Many customers are now looking for healthier food options, and online food delivery platforms are responding to this trend by offering a wider range of healthy food options.

Local special circumstances: One of the unique factors in the Online Food Delivery market in Lithuania is the popularity of traditional Lithuanian cuisine. While there is a growing demand for international cuisines, many customers still prefer traditional Lithuanian dishes. Online food delivery platforms are responding to this trend by partnering with local restaurants that offer traditional Lithuanian cuisine. Additionally, many platforms are offering delivery services to smaller cities and towns, making it easier for customers in these areas to order food online.

Underlying macroeconomic factors: The growth of the Online Food Delivery market in Lithuania is also influenced by underlying macroeconomic factors. The country has a relatively high internet penetration rate, with a large percentage of the population using smartphones and other mobile devices. Additionally, the country has a growing middle class, with increasing disposable income. This has led to a higher demand for convenience and luxury services, including online food delivery. Finally, the COVID-19 pandemic has also played a role in the growth of the Online Food Delivery market in Lithuania. With many restaurants closed or operating at reduced capacity, customers have turned to online food delivery platforms as a safer and more convenient alternative.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.