Skip to main content
  1. Market Insights
  2. Ecommerce

Dating Services - Lithuania

Lithuania
  • Revenue in the Dating Services market is projected to reach US$3.04m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.27%, resulting in a projected market volume of US$3.24m by 2029.
  • The Casual Dating market has a projected market volume of US$1.06m in 2024.
  • In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
  • The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$11.29 in 2024.
  • In the Dating Services market, the number of users is expected to amount to 305.5k users by 2029.
  • User penetration in the Dating Services market will be at 10.0% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

In-Scope

  • Matchmaking for the search for life partners such as Matrimony.com
  • Online Dating for easy flirting and chatting such as Tinder and Bumble
  • Casual Dating for the search for non-committal sex such as Ashley Madison

Out-Of-Scope

  • Niche dating, such as portals or apps for vegetarians
  • Offline dating agencies
  • Speed dating or similar events for singles
Dating Services: market data & analysis  - Cover

Market Insights report

Dating Services: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Dating Services market in Lithuania has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of online dating platforms.

    Customer preferences:
    Lithuanian consumers are increasingly turning to online dating services as a convenient and efficient way to meet potential partners. The younger generation, in particular, is embracing these platforms, as they offer a wide range of options and the ability to connect with people from different backgrounds and locations. Additionally, the busy lifestyles of modern Lithuanians make online dating an attractive option, as it allows them to save time and effort in their search for love.

    Trends in the market:
    One of the key trends in the Lithuanian dating services market is the rise of niche dating platforms. These platforms cater to specific interests or communities, such as religious groups, LGBTQ+ individuals, or people with specific hobbies or professions. By targeting these niche markets, dating platforms can attract a dedicated user base and provide more tailored matchmaking services. This trend reflects the growing demand for personalized and specialized dating experiences among Lithuanian consumers. Another trend in the market is the increasing adoption of mobile dating apps. With the widespread use of smartphones and the availability of high-speed internet, more and more Lithuanians are using dating apps to find love on the go. These apps offer a convenient and user-friendly interface, allowing users to browse and connect with potential matches anytime and anywhere. The popularity of mobile dating apps is expected to continue growing in the coming years, as they offer a seamless and integrated dating experience.

    Local special circumstances:
    Lithuania's relatively small population and close-knit communities contribute to the popularity of dating services in the country. In smaller towns and rural areas, where the dating pool may be limited, online platforms provide a wider range of potential partners. Additionally, the cultural and social norms in Lithuania, which emphasize the importance of family and relationships, create a favorable environment for dating services to thrive.

    Underlying macroeconomic factors:
    The strong economic growth in Lithuania has led to increased disposable income and improved living standards for many Lithuanians. As a result, more people are willing to invest in their personal lives and seek out dating services to find meaningful relationships. Furthermore, the high internet penetration rate in the country and the availability of affordable smartphones have made online dating more accessible to a larger segment of the population. In conclusion, the Dating Services market in Lithuania is experiencing significant growth due to changing customer preferences, the rise of niche dating platforms, the increasing adoption of mobile dating apps, and the country's unique cultural and social circumstances. These trends, combined with the underlying macroeconomic factors, are driving the expansion of the market and shaping the future of the dating services industry in Lithuania.

    Users

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

    Modeling approach / Market size:

    Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

    Ecommerce

    Access more Market Insights on Ecommerce topics with our featured report

    Dating Services: market data & analysis  - BackgroundDating Services: market data & analysis  - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.