The popularity of meal delivery services has been on the rise globally, and Lithuania is no exception.
Customer preferences: In Lithuania, the demand for meal delivery services has been driven by the growing number of busy professionals and students who have limited time to prepare their own meals. In addition, the convenience and flexibility of meal delivery services have made them an attractive option for those who want to maintain a healthy lifestyle without sacrificing their time.
Trends in the market: One of the notable trends in the Lithuanian meal delivery market is the increasing focus on healthy and locally sourced ingredients. Many meal delivery companies in Lithuania have partnered with local farmers and suppliers to ensure that their meals are made with fresh and sustainable ingredients. Another trend is the rise of specialized meal delivery services that cater to specific dietary needs, such as vegan, gluten-free, and keto diets. These specialized meal delivery services have gained popularity among health-conscious consumers who are looking for more personalized options.
Local special circumstances: Lithuania's meal delivery market is still relatively small compared to other European countries, but it is growing rapidly. One of the factors that have contributed to this growth is the increasing number of food delivery platforms that have entered the Lithuanian market in recent years. These platforms have made it easier for meal delivery companies to reach a wider audience and have provided consumers with more options to choose from.
Underlying macroeconomic factors: The Lithuanian economy has been growing steadily in recent years, which has led to an increase in disposable income among consumers. This increase in disposable income has made it easier for consumers to afford meal delivery services, which tend to be more expensive than cooking at home. Additionally, the COVID-19 pandemic has accelerated the growth of the meal delivery market in Lithuania, as more people are staying at home and relying on food delivery services for their daily meals.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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