Kazakhstan, a Central Asian country, is witnessing a surge in the online food delivery market. With a diverse population and an expanding middle class, the market is growing at an unprecedented rate.
Customer preferences: The Kazakh population is highly urbanized, and people are increasingly relying on smartphones and the internet for their daily needs. The busy lifestyle of people has led to a rise in demand for online food delivery services. Customers prefer the convenience of ordering food from their favorite restaurants from the comfort of their homes.
Trends in the market: The online food delivery market in Kazakhstan is dominated by a few major players. These companies are expanding their services to smaller cities and towns, which were previously underserved. The market is witnessing a shift towards healthier food options, with more and more customers opting for salads, smoothies, and other healthy alternatives. The COVID-19 pandemic has accelerated the growth of the online food delivery market in Kazakhstan, with more people staying at home and ordering food online.
Local special circumstances: Kazakhstan has a diverse population with a mix of ethnicities and cultures. This has led to a demand for a wide variety of cuisines, including Kazakh, Russian, Turkish, and Chinese. The online food delivery companies in Kazakhstan are catering to this demand by partnering with local restaurants and offering a diverse range of food options.
Underlying macroeconomic factors: Kazakhstan's economy is heavily dependent on its natural resources, including oil, gas, and minerals. The country has been investing in infrastructure and technology to diversify its economy and reduce its reliance on natural resources. The growth of the online food delivery market is a result of this diversification effort, as the country looks to expand its services sector. The rising middle class in Kazakhstan is also contributing to the growth of the online food delivery market, as people have more disposable income to spend on convenient services like online food delivery.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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