Grocery Delivery - Kazakhstan | Statista Market Forecast

The projected revenue in the Grocery Delivery market in Kazakhstan is expected to reach US$233.30m in 2024.
With an annual growth rate (CAGR 2024-2029) of 16.01%, the market is projected to reach a volume of US$490.10m by 2029.
In comparison, the Retail Delivery market is expected to have a market volume of US$195.30m in 2024.
Among all countries, China is projected to generate the highest revenue of US$266.00bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market is projected to be US$125.30 in 2024.
Furthermore, the number of users in the Grocery Delivery market is expected to reach 2.7m users by 2029.
The user penetration in the Grocery Delivery market is forecasted to be at 9.4% in 2024.
Kazakhstan's grocery delivery market is experiencing a surge in demand due to the increasing urbanization and convenience-seeking behavior of its population.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The Grocery Delivery market in Kazakhstan has been growing rapidly in recent years, driven by changing consumer preferences and the increasing availability of online platforms.

Customer preferences: Kazakhstan is a country with a large population and a growing middle class. As a result, consumers are increasingly looking for convenient and efficient ways to shop for groceries. Many consumers are turning to online platforms that offer home delivery, as this allows them to save time and avoid the hassle of going to the store. Additionally, the COVID-19 pandemic has accelerated the trend towards online shopping, as many consumers are now more hesitant to go to physical stores due to health concerns.

Trends in the market: The Grocery Delivery market in Kazakhstan is still relatively new, but it is growing rapidly. Many local and international companies have entered the market in recent years, offering a wide range of products and services to consumers. One of the key trends in the market is the increasing use of mobile apps to order groceries. Many companies have developed user-friendly apps that allow consumers to easily browse products, place orders, and track deliveries. Another trend is the growing popularity of subscription-based services, which offer consumers regular deliveries of groceries at a fixed price.Local Special circumstances: Kazakhstan is a large country with a relatively low population density, which presents unique challenges for grocery delivery companies. In order to reach customers in remote areas, companies need to invest in logistics and transportation infrastructure. Additionally, many consumers in Kazakhstan prefer to pay in cash rather than online, which can make it difficult for companies to process payments and manage cash flow.

Underlying macroeconomic factors: The Grocery Delivery market in Kazakhstan is being driven by a combination of factors, including the growing middle class, changing consumer preferences, and the increasing availability of online platforms. Additionally, the government of Kazakhstan has been working to promote e-commerce and digitalization as part of its broader economic development strategy. This has led to the development of a more supportive regulatory environment for online businesses, which has helped to fuel the growth of the Grocery Delivery market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.