The Grocery Delivery market in Kazakhstan has been growing rapidly in recent years, driven by changing consumer preferences and the increasing availability of online platforms.
Customer preferences: Kazakhstan is a country with a large population and a growing middle class. As a result, consumers are increasingly looking for convenient and efficient ways to shop for groceries. Many consumers are turning to online platforms that offer home delivery, as this allows them to save time and avoid the hassle of going to the store. Additionally, the COVID-19 pandemic has accelerated the trend towards online shopping, as many consumers are now more hesitant to go to physical stores due to health concerns.
Trends in the market: The Grocery Delivery market in Kazakhstan is still relatively new, but it is growing rapidly. Many local and international companies have entered the market in recent years, offering a wide range of products and services to consumers. One of the key trends in the market is the increasing use of mobile apps to order groceries. Many companies have developed user-friendly apps that allow consumers to easily browse products, place orders, and track deliveries. Another trend is the growing popularity of subscription-based services, which offer consumers regular deliveries of groceries at a fixed price.Local Special circumstances: Kazakhstan is a large country with a relatively low population density, which presents unique challenges for grocery delivery companies. In order to reach customers in remote areas, companies need to invest in logistics and transportation infrastructure. Additionally, many consumers in Kazakhstan prefer to pay in cash rather than online, which can make it difficult for companies to process payments and manage cash flow.
Underlying macroeconomic factors: The Grocery Delivery market in Kazakhstan is being driven by a combination of factors, including the growing middle class, changing consumer preferences, and the increasing availability of online platforms. Additionally, the government of Kazakhstan has been working to promote e-commerce and digitalization as part of its broader economic development strategy. This has led to the development of a more supportive regulatory environment for online businesses, which has helped to fuel the growth of the Grocery Delivery market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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