Kazakhstan, the ninth largest country in the world, is known for its rich oil reserves and diverse landscape. However, in recent years, the country has also seen a significant growth in the Quick Commerce market.
Customer preferences: As in many other countries, the younger generation in Kazakhstan has shown a preference for convenience and speed when it comes to shopping. This has led to an increased demand for Quick Commerce services. Additionally, the COVID-19 pandemic has further accelerated this trend as more people have turned to online shopping to avoid crowded stores.
Trends in the market: One of the main trends in the Quick Commerce market in Kazakhstan is the rise of local startups. These companies have been able to quickly adapt to the local market and offer services tailored to the needs of Kazakhstani consumers. Another trend is the expansion of international Quick Commerce giants into the country, which has led to increased competition and innovation in the market.
Local special circumstances: Kazakhstan's geography and infrastructure have posed unique challenges for the Quick Commerce market. The country's vast size and relatively underdeveloped transportation network have made it difficult for companies to provide fast and reliable delivery services. However, local startups have been able to overcome these challenges by leveraging technology and partnering with local logistics companies.
Underlying macroeconomic factors: Kazakhstan's economy has been heavily reliant on its oil reserves, but the government has been working to diversify the economy in recent years. This has led to increased investment in technology and innovation, which has created a favorable environment for Quick Commerce startups. Additionally, the country's young and tech-savvy population has been a driving force behind the growth of the Quick Commerce market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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