Online Food Delivery

In Ireland, the Online Food Delivery market is projected to reach US$1.14bn in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 7.33%, resulting in a projected market volume of US$1.63bn by 2029.
The Meal Delivery market in Ireland is also expected to experience revenue growth, with a rate of 11.7% projected in 2025.0.
In 2024, the Meal Delivery market in Ireland is projected to have a market volume of US$911.80m.
It is worth noting that in global comparison, China is expected to generate the most revenue in the Online Food Delivery market, with US$450.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market in Ireland is projected to be US$667.40 in 2024.
Additionally, in the Grocery Delivery market, the number of users in Ireland is expected to reach 1.8m users by 2029.
The user penetration rate in the Grocery Delivery market in Ireland is projected to be 26.8% in 2024.
Ireland's online food delivery market is experiencing a surge in demand due to the growing popularity of local restaurants and the convenience of home delivery.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

The Irish food culture is known for its love for hearty meals and traditional dishes such as Irish stew and fish and chips. However, with the rise of technology and changing consumer preferences, the Online Food Delivery market in Ireland has been experiencing significant growth.

Customer preferences: The convenience of ordering food online and having it delivered to their doorstep has become increasingly popular among Irish consumers. This trend is particularly prevalent among younger generations who are more tech-savvy and time-conscious. Additionally, the COVID-19 pandemic has further accelerated the adoption of online food delivery services as people are encouraged to stay at home.

Trends in the market: The Online Food Delivery market in Ireland is dominated by a few major players such as Just Eat, Deliveroo, and Uber Eats. These companies have been expanding their operations in the country by partnering with local restaurants and offering a wider range of cuisines. Moreover, there has been a growing demand for healthier food options, and many online food delivery platforms have responded by adding more vegetarian and vegan options to their menus.

Local special circumstances: Ireland has a unique food culture that is heavily influenced by its history and geography. Traditional Irish dishes such as colcannon and boxty are still popular among locals, but there has been a growing interest in international cuisines such as Indian and Chinese. Additionally, the country has a thriving pub culture where people gather to socialize and enjoy drinks and meals. Many pubs have started offering online food delivery services to cater to their customers' needs.

Underlying macroeconomic factors: The Irish economy has been growing steadily in recent years, and this has led to an increase in disposable income and consumer spending. Moreover, the country has a high internet penetration rate, which has made it easier for online food delivery companies to reach a wider audience. The COVID-19 pandemic has also played a role in the growth of the market as people are more cautious about going out to eat and prefer the safety and convenience of ordering food online.In conclusion, the Online Food Delivery market in Ireland is experiencing significant growth due to changing consumer preferences, the expansion of major players in the market, and the influence of underlying macroeconomic factors. As technology continues to evolve and consumer demands shift, it will be interesting to see how the market will develop in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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