Media - Ireland | Statista Market Forecast

Media - Ireland

Ireland

Highlights

Revenue in the Media Market is projected to reach US$79.90m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of -2.09%, resulting in a projected market volume of US$73.41m by 2029.
With a projected market volume of US$14.32bn in 2025, most revenue is generated United States.
In the Media Market, the number of users is expected to amount to 2.1m users by 2029.
User penetration will be 34.5% in 2025 and is expected to hit 38.9% by 2029.
The average revenue per user (ARPU) is expected to amount to US$38.13.

Definition:

The eCommerce Media market is a sector of online retailing that focuses on selling media-related products through digital channels. The purpose of eCommerce Media is to provide consumers with a convenient and accessible way to purchase a wide range of products, including books, music, video games and home video.

The relevance of the eCommerce Media market lies in its ability to offer consumers a vast selection of media products at competitive prices, with the added convenience of home delivery. It also enables brands and retailers to personalize recommendations and promotions based on customer preferences and purchase history, increasing customer engagement and loyalty.

The eCommerce Media market has experienced significant growth in recent years, driven by factors such as the increasing availability of digital content and streaming services, the popularity of audiobooks and podcasts, and the COVID-19 pandemic, which has led to more time spent at home and increased demand for entertainment and educational content.

Examples of successful eCommerce Media businesses include Amazon Books, which offers a wide range of physical and digital books across different genres and formats.

Structure:

The eCommerce market for Media consists of four markets:

The Books market includes the sale of physical books, e.g., Textbooks, Academic Books and Collectible Books, via a digital channel.
The Home Video market includes the sale of physical video contents, e.g., DVDs and Blu-ray discs and Computer/Console Video, via a digital channel.
The Music market includes the sale of physical music formats, e.g., CDs, Vinyl records and Cassette tapes, via a digital channel.
The Video Games market includes the sale of physical video games, e.g., DVDs and Blu-ray discs and Computer/console games, via a digital channel.

Additional Information:

Media comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, Saturn or MediaMarkt.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Advertising & Media Market Insights.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Media eCommerce market in Ireland is experiencing mild decline, influenced by shifting consumer preferences, increased competition from streaming services, and the rise of digital content consumption, challenging traditional sales of physical media products.

Customer preferences: Consumers in Ireland are increasingly gravitating towards on-demand digital content, reflecting a preference for convenience and flexibility in media consumption. The popularity of subscription-based streaming services is reshaping entertainment habits, with younger demographics favoring binge-watching and instant access to diverse genres. Furthermore, the rise of social media platforms as discovery tools is influencing purchasing decisions, as users seek personalized recommendations and culturally relevant content, leading to a decline in traditional media sales.

Trends in the market: In Ireland, the Media eCommerce market is experiencing a significant shift towards on-demand digital content, driven by consumer demand for convenience and flexibility. Subscription-based streaming services are rapidly gaining traction, particularly among younger audiences who prefer binge-watching and immediate access to a wide array of genres. Social media platforms are increasingly serving as vital discovery channels, where personalized recommendations and culturally relevant content shape purchasing choices. This evolution is leading to a decline in traditional media sales, prompting industry stakeholders to adapt their strategies to align with these emerging consumer preferences.

Local special circumstances: In Ireland, the Media eCommerce market is shaped by a unique blend of cultural heritage and an English-speaking population that facilitates the consumption of both local and international content. The nation's rich storytelling tradition resonates with consumers, enhancing the appeal of diverse genres available through streaming platforms. Furthermore, regulatory factors, such as the Broadcasting Authority of Ireland's content quotas, encourage the development of local productions, fostering a sense of national identity. These elements collectively drive the growth of on-demand services while influencing consumer preferences towards culturally relevant content.

Underlying macroeconomic factors: The Media eCommerce market in Ireland is significantly influenced by macroeconomic factors such as consumer spending trends, economic growth, and technological advancements. A robust national economy supports higher disposable incomes, which in turn propels expenditure on streaming services and digital content. The global shift towards digital consumption further enhances the appeal of eCommerce, as consumers increasingly favor on-demand media access. Additionally, favorable fiscal policies, including tax incentives for the creative sector, stimulate investment in local productions, thereby enriching the content ecosystem. Overall, these factors collectively foster a dynamic and resilient Media eCommerce landscape in Ireland.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Global Consumer Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Media - Ireland

Revenue

Key Players

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

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