The demand for online grocery delivery in Ireland has been growing steadily in recent years, driven by changing consumer preferences and the convenience of e-commerce.
Customer preferences: Irish consumers are increasingly embracing online grocery shopping due to its convenience, time-saving benefits, and the ability to compare prices across different retailers. The COVID-19 pandemic has further accelerated the shift towards online shopping, as consumers have become more cautious about visiting physical stores. Additionally, the younger generation is more tech-savvy and prefers the ease of online shopping over traditional methods.
Trends in the market: One of the key trends in the Irish grocery delivery market is the rise of on-demand delivery services. Many retailers have partnered with third-party delivery services to offer same-day or next-day delivery to customers. Another trend is the growing popularity of subscription-based delivery services, which offer customers regular deliveries of groceries and other household essentials. Many retailers also offer click-and-collect services, allowing customers to order online and pick up their groceries at a nearby store.
Local special circumstances: The Irish grocery market is dominated by a small number of large retailers, including Tesco, Dunnes Stores, and SuperValu. These retailers have a strong physical presence across the country, with many consumers already familiar with their brands. However, smaller independent retailers are also entering the market and offering niche products and services to customers. Additionally, the Irish government has introduced policies to support local businesses, such as the Shop Local campaign, which encourages consumers to support small businesses in their area.
Underlying macroeconomic factors: The Irish economy has been performing well in recent years, with low unemployment rates and a growing middle class. This has led to increased consumer spending and a greater demand for convenience and luxury products. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping, with many consumers preferring to shop from the safety of their homes. However, the Irish grocery market is also facing challenges, such as increasing competition from discount retailers and the uncertainty surrounding Brexit.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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