Grocery Delivery - Niger | Statista Market Forecast

The Grocery Delivery market in Niger is projected to reach a revenue of US$81.80m in 2024.
With an expected annual growth rate (CAGR 2024-2029) of 3.79%, the market is anticipated to expand, resulting in a projected market volume of US$98.51m by 2029.
In comparison, the Retail Delivery market is expected to have a market volume of US$81.80m in 2024.
Among all countries, China is forecasted to generate the highest revenue, amounting to US$266.00bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market is projected to be US$62.69 in 2024.
Furthermore, the number of users in the Grocery Delivery market is expected to reach 2.7m users by 2029.
In terms of user penetration, the Grocery Delivery market is estimated to have a penetration rate of 4.6% in 2024.
Niger's grocery delivery market is experiencing a surge in demand due to the convenience it offers in accessing essential food items in remote areas.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

Niger, a country in West Africa, has seen a recent surge in the demand for grocery delivery services.

Customer preferences: The increase in demand for grocery delivery services in Niger can be attributed to the changing customer preferences. With the rise of e-commerce and the availability of smartphones, customers are looking for convenient ways to shop for groceries. The younger population, who are tech-savvy, are more inclined towards online shopping. The COVID-19 pandemic has also played a role in the increased demand for grocery delivery services as customers are looking for safer ways to shop for groceries.

Trends in the market: The grocery delivery market in Niger is still in its nascent stage, but it is growing rapidly. With the increase in demand, more players are entering the market. Currently, there are both local and international players operating in the market. The international players have an advantage as they have more experience in the e-commerce industry and have the resources to scale up quickly. However, the local players have an advantage in terms of their understanding of the local market and their ability to provide more personalized services.

Local special circumstances: Niger is a landlocked country with a predominantly rural population. The lack of infrastructure and poor road conditions make it difficult for customers to travel to supermarkets. Moreover, the hot and dry climate of Niger makes it difficult to store fresh produce for a long time. These factors have created a demand for grocery delivery services in Niger.

Underlying macroeconomic factors: The economy of Niger is heavily dependent on agriculture, which accounts for more than 40% of the GDP. The country has a low GDP per capita and a high poverty rate. The rise of grocery delivery services has created employment opportunities for the local population. Moreover, the convenience of online shopping has made grocery shopping more affordable for customers as they can compare prices and choose the best deals.In conclusion, the grocery delivery market in Niger is growing rapidly due to changing customer preferences, lack of infrastructure, and the convenience of online shopping. The market is still in its early stages, but it has the potential to grow further. The entry of more players and the innovation in technology will play a significant role in shaping the future of the grocery delivery market in Niger.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.