Grocery Delivery - Lithuania | Statista Market Forecast

The Grocery Delivery market in Lithuania is projected to reach a revenue of US$84.17m in 2024.
It is expected to experience an annual growth rate (CAGR 2024-2029) of 11.29%, resulting in a projected market volume of US$143.70m by 2029.
In Lithuania, the Retail Delivery market is projected to have a market volume of US$69.79m in 2024.
When compared globally, China is expected to generate the most revenue in the Grocery Delivery market, with a projected revenue of US$266.00bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market in Lithuania is projected to amount to US$173.00 in 2024.
Additionally, the number of users in the Grocery Delivery market is expected to reach 613.1k users by 2029.
The user penetration in the Grocery Delivery market in Lithuania will be at 18.1% in 2024.
The grocery delivery market in Lithuania is experiencing rapid growth, with an increasing number of consumers opting for the convenience of online shopping and home delivery.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The Lithuanian grocery delivery market has been growing steadily over the past few years.

Customer preferences: Lithuanian consumers have increasingly been turning to online grocery shopping and home delivery due to the convenience it offers. With the rise of e-commerce, consumers are able to order groceries from the comfort of their homes and have them delivered straight to their doorstep. This trend has been further accelerated by the COVID-19 pandemic, which has led to an increased demand for online shopping and home delivery services.

Trends in the market: One of the key trends in the Lithuanian grocery delivery market is the emergence of new players. Several new companies have entered the market, offering a wider range of products and services to customers. This has led to increased competition, with companies offering more attractive prices and better delivery options to attract customers.Another trend in the market is the increasing use of technology to improve the shopping experience for customers. Companies are investing in new technologies such as artificial intelligence and machine learning to offer personalized recommendations to customers and improve the efficiency of their delivery systems. This has led to faster delivery times and improved customer satisfaction.

Local special circumstances: One of the unique characteristics of the Lithuanian grocery delivery market is the high level of competition. The market is dominated by several large players, but there are also many smaller companies that are competing for market share. This has led to a wide range of options for consumers, with companies offering different products, prices, and delivery options.Another special circumstance is the relatively small size of the Lithuanian market. This has led to some companies focusing on niche markets such as organic or locally-sourced products, in order to differentiate themselves from larger competitors.

Underlying macroeconomic factors: The Lithuanian economy has been growing steadily over the past few years, with low unemployment and stable inflation. This has led to increased consumer confidence and higher levels of disposable income, which has in turn led to increased spending on groceries and other consumer goods.Another macroeconomic factor is the growing importance of e-commerce and online shopping. This trend has been seen across Europe and worldwide, and has been further accelerated by the COVID-19 pandemic. As more consumers turn to online shopping, the grocery delivery market is expected to continue growing in Lithuania and beyond.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.