Grocery Delivery - EAEU | Statista Market Forecast

The Grocery Delivery market in the EAEU is expected to generate a revenue of US$7.21bn by 2024.
This market is projected to experience an annual growth rate of 5.86% from 2024 to 2029, resulting in a market volume of US$9.58bn by 2029.
In comparison, the Retail Delivery market is estimated to reach a market volume of US$6.02bn in 2024.
Among all countries, China is expected to generate the highest revenue of US$266.00bn in the Grocery Delivery market by 2024.
The average revenue per user (ARPU) in the Grocery Delivery market is projected to be US$324.40 in 2024.
Additionally, the number of users in this market is expected to reach 28.8m users by 2029.
The user penetration in the Grocery Delivery market is estimated to be 12.2% in 2024.
The grocery delivery market in the EAEU countries is experiencing rapid growth, driven by increasing demand for convenience and online shopping.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The demand for grocery delivery services has been on the rise in the EAEU region.

Customer preferences: Customers in the EAEU region are increasingly turning to online grocery shopping and delivery services due to the convenience they offer. With busy lifestyles, customers are looking for ways to save time and avoid the hassle of physically going to grocery stores. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping as customers seek to avoid crowded places and minimize their exposure to the virus.

Trends in the market: One of the major trends in the grocery delivery market in the EAEU region is the entry of new players. This has increased competition in the market, leading to improved services and better pricing for customers. Additionally, there has been a shift towards same-day delivery services as customers seek faster and more efficient delivery options. This has led to the adoption of new technologies such as drones and autonomous vehicles to improve delivery times.

Local special circumstances: The EAEU region comprises five countries with unique cultural and economic circumstances. In Russia, for example, the grocery delivery market is dominated by large players such as Yandex and Mail.ru, while in Kazakhstan, smaller players such as Chocofood and Foodmart are gaining market share. Additionally, the region has a large rural population, which presents unique challenges for grocery delivery services. In these areas, the lack of infrastructure and poor road networks can make it difficult for delivery services to reach customers.

Underlying macroeconomic factors: The grocery delivery market in the EAEU region is being driven by several macroeconomic factors. The region has a large and growing middle class with increasing disposable incomes, which has led to a rise in demand for convenience services such as grocery delivery. Additionally, the region has a high smartphone penetration rate, which has made it easier for customers to access and use online grocery shopping and delivery services. Finally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping, as customers seek to minimize their exposure to the virus. In conclusion, the grocery delivery market in the EAEU region is experiencing significant growth due to changing customer preferences, increased competition, and underlying macroeconomic factors. As the market continues to evolve, players in the industry will need to adapt to local circumstances and leverage new technologies to stay ahead of the competition.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.