The demand for grocery delivery services has been on the rise in the EAEU region.
Customer preferences: Customers in the EAEU region are increasingly turning to online grocery shopping and delivery services due to the convenience they offer. With busy lifestyles, customers are looking for ways to save time and avoid the hassle of physically going to grocery stores. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping as customers seek to avoid crowded places and minimize their exposure to the virus.
Trends in the market: One of the major trends in the grocery delivery market in the EAEU region is the entry of new players. This has increased competition in the market, leading to improved services and better pricing for customers. Additionally, there has been a shift towards same-day delivery services as customers seek faster and more efficient delivery options. This has led to the adoption of new technologies such as drones and autonomous vehicles to improve delivery times.
Local special circumstances: The EAEU region comprises five countries with unique cultural and economic circumstances. In Russia, for example, the grocery delivery market is dominated by large players such as Yandex and Mail.ru, while in Kazakhstan, smaller players such as Chocofood and Foodmart are gaining market share. Additionally, the region has a large rural population, which presents unique challenges for grocery delivery services. In these areas, the lack of infrastructure and poor road networks can make it difficult for delivery services to reach customers.
Underlying macroeconomic factors: The grocery delivery market in the EAEU region is being driven by several macroeconomic factors. The region has a large and growing middle class with increasing disposable incomes, which has led to a rise in demand for convenience services such as grocery delivery. Additionally, the region has a high smartphone penetration rate, which has made it easier for customers to access and use online grocery shopping and delivery services. Finally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping, as customers seek to minimize their exposure to the virus. In conclusion, the grocery delivery market in the EAEU region is experiencing significant growth due to changing customer preferences, increased competition, and underlying macroeconomic factors. As the market continues to evolve, players in the industry will need to adapt to local circumstances and leverage new technologies to stay ahead of the competition.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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