The Meal Delivery market in EAEU has seen significant growth in recent years, driven by changing consumer preferences and the rise of online platforms.
Customer preferences: Consumers in EAEU are increasingly looking for convenience and speed when it comes to meal times, leading to a rise in demand for meal delivery services. This trend is particularly prevalent among younger generations who have grown up with technology and are accustomed to the convenience it offers. Additionally, the COVID-19 pandemic has accelerated the adoption of meal delivery services as more people are staying at home and avoiding crowded spaces.
Trends in the market: Russia is the largest market for meal delivery services in EAEU, with a number of local players dominating the market. These companies have been able to leverage their knowledge of local tastes and preferences to gain an edge over international competitors. However, international players such as Uber Eats and Glovo have also entered the market, offering consumers more choice and driving competition.In Kazakhstan, the meal delivery market is still relatively new but growing rapidly. Consumers are increasingly turning to online platforms to order meals, with a number of local and international players vying for market share. The market is expected to continue growing as more consumers become comfortable with the concept of meal delivery.
Local special circumstances: One unique aspect of the meal delivery market in EAEU is the prevalence of cash payments. Many consumers in the region still prefer to pay in cash, which has led to some challenges for companies operating in the market. However, some players have been able to overcome this challenge by offering cash-on-delivery options or partnering with local payment providers.
Underlying macroeconomic factors: The rise of the meal delivery market in EAEU can be attributed to a number of underlying macroeconomic factors. These include the growth of the middle class, increasing urbanization, and the rise of e-commerce. As more people move to cities and adopt digital technologies, the demand for meal delivery services is likely to continue growing. Additionally, the COVID-19 pandemic has accelerated the shift towards online platforms and is expected to have a lasting impact on consumer behavior.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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