Grocery Delivery - Albania | Statista Market Forecast

The projected revenue in the Grocery Delivery market in Albania is expected to reach US$1.36m in 2024.
This market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 6.62%, resulting in a projected market volume of US$1.88m by 2029.
Additionally, the Retail Delivery market in Albania is projected to have a market volume of US$1.36m in 2024.
In global comparison, China is anticipated to generate the highest revenue in the Grocery Delivery market, with US$266.00bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market in Albania is projected to be US$4.01 in 2024.
Moreover, the number of users in this market is expected to amount to 425.2k users by 2029.
Finally, the user penetration in the Grocery Delivery market in Albania is estimated to be at 12.0% in 2024.
Albania's grocery delivery market is experiencing a surge in demand as consumers increasingly prioritize convenience and safety.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The demand for grocery delivery services in Albania has been on the rise in recent years.

Customer preferences: Albanian consumers are increasingly looking for convenience in their daily lives, and grocery delivery services provide just that. With busy work schedules and longer commutes, customers are finding it more difficult to visit physical stores and are turning to online options for their grocery needs. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping, as customers look to limit their exposure to crowded public spaces.

Trends in the market: The grocery delivery market in Albania is experiencing an influx of new players, with both local and international companies entering the market. This increased competition is driving innovation and improvements in service quality, as companies look to differentiate themselves and capture market share. One trend that has emerged is the use of mobile apps to facilitate ordering and delivery. This has made the process more convenient for customers and has allowed companies to streamline their operations.

Local special circumstances: Albania has a relatively underdeveloped retail sector, with many small independent stores dominating the market. This has made it challenging for larger grocery chains to establish a presence in the country. However, the rise of online grocery delivery services has allowed these larger companies to reach customers in areas where they do not have a physical presence. Additionally, Albania has a large diaspora community, particularly in Europe, who are using these services to send groceries to family members back home.

Underlying macroeconomic factors: Albania is experiencing steady economic growth, which is driving increased consumer spending. This has created a more favorable environment for grocery delivery services, as customers have more disposable income to spend on convenience. Additionally, the country has a relatively young population, with a high proportion of tech-savvy millennials who are comfortable with online shopping. This demographic shift is likely to continue to drive the growth of the grocery delivery market in Albania.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.