Online Food Delivery

The projected revenue in the Online Food Delivery market in Finland is expected to reach US$1.64bn in 2024.
With an annual growth rate (CAGR 2024-2029) of 7.39%, the market volume is projected to reach US$2.34bn by 2029.
In the Meal Delivery market, a revenue growth of 13.7% is expected in 2025.0.
The projected market volume for Meal Delivery in Finland is US$1.38bn in 2024.
In global comparison, China is expected to generate the highest revenue in the Online Food Delivery market, with US$450.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market in Finland is projected to be US$788.70 in 2024.
In the Grocery Delivery market, the number of users is expected to reach 2.4m users by 2029.
The user penetration rate in the Grocery Delivery market in Finland is projected to be 34.2% in 2024.
Finland's online food delivery market is dominated by local players, with an emphasis on fresh and sustainable Nordic cuisine.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

The Online Food Delivery market in Finland has been experiencing significant growth in recent years. Finland is known for its unique cuisine, which includes dishes like reindeer meat and Karelian pies. Finnish people are also known for their love of coffee, which is a staple of their daily routine.

Customer preferences: Finnish people are known for their busy lifestyle, and this has led to an increase in demand for online food delivery services. The convenience of being able to order food online and have it delivered to their doorstep has become increasingly popular. In addition, the COVID-19 pandemic has further accelerated the growth of the online food delivery market in Finland, as more people are staying at home and avoiding crowded places.

Trends in the market: One of the major trends in the online food delivery market in Finland is the increasing demand for healthy food options. Finnish people are known for their love of fresh and healthy food, and this trend is reflected in the online food delivery market. Many online food delivery companies in Finland are now offering healthy food options, such as salads and smoothies, to cater to this growing demand. Another trend in the market is the increasing popularity of vegan and vegetarian food options. Finnish people are becoming more health-conscious, and this has led to a rise in demand for plant-based food options.

Local special circumstances: Finland has a unique food culture, which includes dishes like reindeer meat and Karelian pies. Finnish people are also known for their love of coffee, which is a staple of their daily routine. These local special circumstances have led to the development of a unique online food delivery market in Finland. Many online food delivery companies in Finland are now offering traditional Finnish dishes, such as reindeer meatballs and Karelian pies, to cater to the local market. In addition, many online food delivery companies in Finland are now offering coffee delivery services, which has become increasingly popular among Finnish people.

Underlying macroeconomic factors: The growth of the online food delivery market in Finland is also driven by underlying macroeconomic factors. Finland has a high GDP per capita, which means that people have more disposable income to spend on food and other luxuries. In addition, Finland has a high internet penetration rate, which means that more people have access to online food delivery services. The COVID-19 pandemic has also had a significant impact on the online food delivery market in Finland, as more people are staying at home and avoiding crowded places. This has led to an increase in demand for online food delivery services, which is expected to continue even after the pandemic.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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