Grocery Delivery - Finland | Statista Market Forecast

In Finland, the projected revenue in the Grocery Delivery market is expected to reach US$1.38bn by 2024.
This market is also anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 7.71%, resulting in a projected market volume of US$1.99bn by 2029.
Furthermore, the Retail Delivery market in Finland is projected to have a market volume of US$1.20bn in 2024.
When compared globally, China is expected to generate the highest revenue in this market, with an estimated amount of US$266.00bn in 2024.
Additionally, the average revenue per user (ARPU) in Finland's Grocery Delivery market is projected to be US$788.70 in 2024.
By 2029, the number of users in this market is expected to reach 2.4m users.
The user penetration rate in the Grocery Delivery market in Finland is estimated to be 31.4% in 2024.
As Finland's grocery delivery market continues to grow, consumers are increasingly opting for online shopping to conveniently access a wide range of products.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The grocery delivery market in Finland has experienced significant growth in recent years.

Customer preferences: Finnish consumers are increasingly seeking convenience in their daily lives, and grocery delivery services offer just that. The ability to order groceries online and have them delivered to their doorstep saves time and effort, which is especially attractive to busy individuals and families. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping, as more people are avoiding crowded public spaces.

Trends in the market: The grocery delivery market in Finland is becoming increasingly competitive, with both traditional grocery stores and specialized online retailers offering delivery services. Many of these companies are investing in technology to improve their online platforms and delivery logistics, making the process more efficient and user-friendly. Furthermore, there is a growing trend towards sustainability in the industry, with many companies offering environmentally-friendly packaging and delivery options.

Local special circumstances: Finland's geography and population density present unique challenges to the grocery delivery market. The country is sparsely populated, with many people living in rural areas, which can make delivery logistics more difficult and expensive. Additionally, the long distances between cities and towns can result in longer delivery times. However, these challenges also present opportunities for innovative solutions, such as drone delivery and autonomous vehicles, which could be particularly useful in rural areas.

Underlying macroeconomic factors: Finland's strong economy and high standard of living make it an attractive market for grocery delivery companies. Additionally, the country's high rate of internet and smartphone usage make it an ideal environment for online shopping and delivery services. However, Finland's relatively small population and competitive market mean that companies must be innovative and efficient to succeed.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.