The grocery delivery market in Finland has experienced significant growth in recent years.
Customer preferences: Finnish consumers are increasingly seeking convenience in their daily lives, and grocery delivery services offer just that. The ability to order groceries online and have them delivered to their doorstep saves time and effort, which is especially attractive to busy individuals and families. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping, as more people are avoiding crowded public spaces.
Trends in the market: The grocery delivery market in Finland is becoming increasingly competitive, with both traditional grocery stores and specialized online retailers offering delivery services. Many of these companies are investing in technology to improve their online platforms and delivery logistics, making the process more efficient and user-friendly. Furthermore, there is a growing trend towards sustainability in the industry, with many companies offering environmentally-friendly packaging and delivery options.
Local special circumstances: Finland's geography and population density present unique challenges to the grocery delivery market. The country is sparsely populated, with many people living in rural areas, which can make delivery logistics more difficult and expensive. Additionally, the long distances between cities and towns can result in longer delivery times. However, these challenges also present opportunities for innovative solutions, such as drone delivery and autonomous vehicles, which could be particularly useful in rural areas.
Underlying macroeconomic factors: Finland's strong economy and high standard of living make it an attractive market for grocery delivery companies. Additionally, the country's high rate of internet and smartphone usage make it an ideal environment for online shopping and delivery services. However, Finland's relatively small population and competitive market mean that companies must be innovative and efficient to succeed.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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