The Meal Delivery market in Finland has been growing steadily in recent years, with a number of factors contributing to this trend.
Customer preferences: Finnish consumers are increasingly looking for convenient and healthy meal options, which has led to a surge in demand for meal delivery services. Many consumers are also interested in trying new and exotic cuisines, which has created opportunities for companies that offer a wide range of international dishes.
Trends in the market: One of the key trends in the Finnish Meal Delivery market is the rise of plant-based and vegetarian options. As more consumers become health-conscious and environmentally aware, there has been a growing demand for meals that are both nutritious and sustainable. Another trend is the increasing popularity of meal kits, which allow consumers to cook restaurant-quality meals at home with minimal effort.
Local special circumstances: Finland has a relatively small population and a high cost of living, which has made it challenging for some meal delivery companies to establish a foothold in the market. However, there are a number of local players that have been successful by catering to the unique tastes and preferences of Finnish consumers. For example, many Finnish meal delivery services offer traditional Finnish dishes, such as reindeer stew and salmon soup, which are popular with locals and tourists alike.
Underlying macroeconomic factors: The Finnish economy has been growing steadily in recent years, which has led to an increase in disposable income and consumer spending. This has made it easier for consumers to justify the cost of meal delivery services, which are often more expensive than cooking at home. Additionally, Finland has a high rate of internet penetration and a tech-savvy population, which has made it easier for meal delivery companies to market their services and reach a wider audience.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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