Online Food Delivery

The Online Food Delivery market in the EAEU is projected to reach a revenue of US$9.86bn in 2024.
It is expected to grow at an annual rate of 6.32% (CAGR 2024-2029), resulting in a projected market volume of US$13.39bn by 2029.
In the EAEU, the Meal Delivery market is anticipated to exhibit a revenue growth of 17.2% in 2025.0.
It is projected to have a market volume of US$7.21bn in 2024.
When compared globally, China is expected to generate the highest revenue in the Online Food Delivery market, with US$450.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market is projected to amount to US$324.40 in 2024.
In the Meal Delivery market, the number of users is expected to reach 45.6m users by 2029.
The user penetration in the Meal Delivery market is projected to be 18.5% in 2024.
In the EAEU, the online food delivery market is booming, with a surge in demand for convenient and contactless meal options.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

Online food delivery has become an increasingly popular option for consumers in EAEU. The convenience of being able to order food from a variety of restaurants and have it delivered directly to one's doorstep has led to a surge in demand for these services.

Customer preferences: Customers in EAEU are increasingly looking for convenience and speed when it comes to food delivery. They are also looking for a wider variety of food options, including international cuisine. Many customers are also concerned about the safety and hygiene of the food they are ordering, leading to an increased demand for contactless delivery options.

Trends in the market: One of the biggest trends in the online food delivery market in EAEU is the rise of local players. While international players like Uber Eats and Deliveroo are present in the market, local companies like Yandex Eats and Foodpanda are gaining ground. This is due to their ability to cater to local tastes and preferences, as well as their understanding of the local market.Another trend in the market is the increasing popularity of cloud kitchens. These are kitchens that are specifically designed for delivery-only restaurants, allowing them to operate without the overhead costs of a physical restaurant. This has led to an increase in the number of delivery-only restaurants in EAEU, as well as an increase in the variety of food options available for delivery.

Local special circumstances: One of the unique factors in the EAEU market is the prevalence of cash payments. While many online food delivery services offer cashless payment options, cash is still the preferred method of payment for many customers. This has led to some companies offering cash-on-delivery options to cater to this preference.

Underlying macroeconomic factors: The rise of the online food delivery market in EAEU can be attributed to several underlying macroeconomic factors. One of these is the growth of the middle class in the region, which has led to an increase in disposable income and a greater willingness to spend money on convenience services like food delivery.Another factor is the increasing urbanization of the region. As more people move to cities, the demand for food delivery services increases, as people have less time to cook and are more likely to order food for delivery.Overall, the online food delivery market in EAEU is set to continue its growth trajectory in the coming years. With the rise of local players and the increasing popularity of cloud kitchens, there will be more options and variety for customers to choose from. However, companies will need to continue to innovate and adapt to changing customer preferences in order to stay competitive in this rapidly evolving market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.