Online Food Delivery

The revenue in the Online Food Delivery market in Colombia is projected to reach US$1.08bn in 2024.
This represents a significant growth opportunity for the country's food delivery industry.
It is expected that the market will continue to grow at a steady pace, with an annual growth rate (CAGR 2024-2029) of 7.55%.
This growth is projected to result in a market volume of US$1.55bn by 2029.
In addition to the Online Food Delivery market, the Grocery Delivery market in Colombia is also expected to experience growth.
In 2025.0, the Grocery Delivery market is projected to show a revenue growth of 14.0%.
This indicates a positive trend for the grocery delivery industry.
The Grocery Delivery market in Colombia has a projected market volume of US$558.50m in 2024.
This showcases the potential size and scope of the grocery delivery sector in the country.
When compared to other countries globally, it is interesting to note that China is expected to generate the most revenue in the Online Food Delivery market.
In 2024, China's projected revenue is estimated to be US$450.50bn.
This highlights the immense market potential and demand for online food delivery services China.
The average revenue per user (ARPU) in the Grocery Delivery market in Colombia is projected to amount to US$61.34 in 2024.
This metric provides insights into the average spending of users in the grocery delivery sector.
In the Meal Delivery market, it is expected that the number of users in Colombia will amount to 12.1m users by 2029.
This indicates a significant user base for meal delivery services in the country.
User penetration in the Meal Delivery market is projected to be at 18.8% in 2024.
This metric measures the percentage of the population that utilizes meal delivery services.
With a user penetration rate of 18.8%, it suggests that a substantial portion of the population in Colombia is embracing the convenience and benefits of meal delivery services.
Colombia's online food delivery market is experiencing rapid growth, driven by the increasing adoption of technology and the convenience it offers to consumers.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

The popularity of online food delivery services has been on the rise in Colombia in recent years.

Customer preferences: Colombian customers, like many others around the world, are increasingly turning to online food delivery services for convenience and time-saving. Additionally, the COVID-19 pandemic has accelerated the adoption of online food delivery services as more people prefer to stay at home.

Trends in the market: The online food delivery market in Colombia has been expanding rapidly, with both local and international players entering the market. The market is highly competitive, with many players offering discounts and promotions to attract customers. The trend towards healthy eating has also influenced the market, as many online food delivery services offer healthy meal options.

Local special circumstances: Colombia's geography and infrastructure have presented challenges for online food delivery companies. The country's mountainous terrain and poor road infrastructure can make it difficult to deliver food quickly and efficiently. Additionally, Colombia's cash-based economy has made it challenging for online food delivery companies to process payments.

Underlying macroeconomic factors: Colombia's growing middle class and increasing urbanization have contributed to the growth of the online food delivery market. Additionally, the country's improving internet infrastructure and smartphone penetration have made it easier for people to access online food delivery services. The COVID-19 pandemic has also had a significant impact on the market, as more people are staying at home and ordering food online.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.