Grocery Delivery - Colombia | Statista Market Forecast

Colombia's Grocery Delivery market is anticipated to reach a revenue of US$558.50m in 2024.
This market is projected to exhibit a compounded annual growth rate (CAGR 2024-2029) of 9.94%, resulting in a forecasted market volume of US$897.00m by 2029.
Meanwhile, the Quick Commerce market is expected to have a market volume of US$302.60m in 2024.
When compared globally, China is projected to generate the highest revenue, amounting to US$266.00bn in 2024.
The average revenue per user (ARPU) in Colombia's Grocery Delivery market is projected to be US$61.34 in 2024.
Furthermore, the number of users in this market is expected to reach 11.8m users by 2029.
Lastly, the user penetration rate in Colombia's Grocery Delivery market is estimated to be at 17.4% in 2024.
Colombia's grocery delivery market is experiencing a surge in demand due to the convenience and safety it offers amidst the COVID-19 pandemic.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

Despite the challenges posed by the pandemic, the grocery delivery market in Colombia has seen significant growth in recent years.

Customer preferences: Colombian consumers have increasingly turned to online grocery shopping due to the convenience it offers. With busy schedules and traffic congestion in major cities, online grocery shopping allows customers to save time and avoid the hassle of navigating crowded stores. Additionally, the pandemic has accelerated the adoption of online grocery shopping as consumers seek to minimize their exposure to crowded public spaces.

Trends in the market: One trend in the Colombian grocery delivery market is the rise of on-demand delivery services. Companies are now offering faster delivery times, with some promising delivery within just a few hours of placing an order. This trend has been driven by the growing demand for convenience and the desire for immediate gratification among consumers.Another trend is the expansion of product offerings beyond just groceries. Many companies have begun offering a wider range of products, including household items, personal care products, and even electronics. This trend has been driven by the desire to capture a larger share of the e-commerce market and provide a one-stop-shop for customers.

Local special circumstances: Colombia's geography presents unique challenges for the grocery delivery market. The country's rugged terrain and lack of infrastructure in some areas can make it difficult to deliver goods in a timely and cost-effective manner. This has led some companies to focus on urban areas where delivery is easier and more profitable.

Underlying macroeconomic factors: Colombia's growing middle class and increasing internet penetration have played a significant role in the growth of the grocery delivery market. As more Colombians gain access to the internet and smartphones, the potential customer base for online grocery shopping continues to expand. Additionally, the country's relatively stable economy and low inflation rate have provided a favorable environment for investment in the e-commerce sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.