Online Food Delivery

The Online Food Delivery market in BRICS is expected to achieve a remarkable revenue of US$524.70bn by 2024.
It is projected to display a steady annual growth rate (CAGR 2024-2029) of 9.09%, resulting in a market volume of US$810.80bn by 2029.
Meanwhile, the Grocery Delivery market in BRICS is anticipated to witness a revenue growth of 16.4% in 2025.0, with a projected market volume of US$314.20bn in 2024.
Among the BRICS countries, China is expected to generate the highest revenue of US$450.50bn in 2024.
In terms of average revenue per user (ARPU), the Grocery Delivery market is projected to reach US$417.20 in 2024.
Additionally, it is estimated that the number of users in the Meal Delivery market will reach 1.4bn users by 2029, while the user penetration for this market will be at 36.3% in 2024.
In Brazil, online food delivery services have experienced rapid growth due to the country's large population and increasing demand for convenience.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

The Online Food Delivery market in BRICS has been growing at an unprecedented rate in the past few years.

Customer preferences: Customers in BRICS countries are increasingly turning to online food delivery services due to the convenience and variety they offer. With busy lifestyles and a growing middle class, people are looking for quick and easy meal options that can be delivered straight to their door. Online food delivery platforms are also becoming more popular due to the ability to track orders in real-time and the availability of discounts and promotions.

Trends in the market: In Brazil, online food delivery services have become a popular alternative to traditional dining out due to the high crime rates in some areas. This has led to a surge in demand for delivery services, with many companies expanding their reach to more remote areas. In Russia, the market is dominated by a few major players who have been expanding rapidly in recent years. These companies have been investing heavily in technology and logistics to improve their delivery times and customer experience. In India, online food delivery services have become increasingly popular in urban areas, with many companies offering a wide range of cuisines and price points. The market is highly competitive, with many players offering deep discounts and promotions to attract customers. In China, the market is dominated by a few major players, with Alibaba's Ele.me and Meituan Dianping accounting for the majority of market share. These companies have been expanding rapidly into smaller cities and rural areas, with a focus on improving logistics and delivery times.

Local special circumstances: In Brazil, the high crime rates and poor infrastructure have created unique challenges for online food delivery companies. Many companies have had to invest heavily in security measures and logistics to ensure the safety of their delivery drivers. In Russia, the harsh climate and vast distances have made logistics a major challenge for online food delivery companies. Many companies have had to invest in specialized vehicles and technology to ensure that food stays fresh during delivery. In India, the highly fragmented restaurant industry has made it difficult for online food delivery companies to establish partnerships with local restaurants. Many companies have had to invest in their own kitchens and chefs to ensure a consistent level of quality. In China, the highly competitive market has led to intense price competition and a focus on customer experience. Many companies have invested in technology and logistics to improve delivery times and customer service.

Underlying macroeconomic factors: The growth of the online food delivery market in BRICS countries can be attributed to a number of underlying macroeconomic factors. The rise of the middle class in these countries has led to increased demand for convenient and affordable meal options. The rapid growth of e-commerce and mobile technology has also made it easier for customers to order food online. In addition, the COVID-19 pandemic has accelerated the shift towards online food delivery services as people have been forced to stay at home. As a result, many companies have seen a surge in demand and have been able to expand their reach and offerings. However, the market remains highly competitive and companies will need to continue to invest in technology, logistics, and customer experience to stay ahead.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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