Grocery Delivery - BRICS | Statista Market Forecast

The projected revenue in the Grocery Delivery market for BRICS countries is set to reach a staggering US$314.20bn by 2024.
This market is expected to demonstrate a promising annual growth rate (CAGR 2024-2029) of 12.10%, resulting in a projected market volume of US$556.30bn by 2029.
In comparison, the Retail Delivery market is estimated to have a market volume of US$227.50bn in 2024.
Among the BRICS countries, China is anticipated to generate the highest revenue, amounting to US$266.00bn in 2024.
Furthermore, the average revenue per user (ARPU) in the Grocery Delivery market is projected to be approximately US$417.20 in 2024.
Additionally, the number of users in the Grocery Delivery market is expected to reach 1.1bn users by 2029.
The user penetration rate in the Grocery Delivery market is predicted to be 22.8% in 2024.
In Brazil, the grocery delivery market is flourishing as consumers increasingly opt for convenience and time-saving options.

Definition:

The Grocery Delivery market consists of food and non-food products that people regularly buy from a grocery store, including food and beverages, pet food, household cleaning products, personal care products, and other household consumables. Grocery delivery can be purchased through several different sales channels such as Omnichannel, Quick Commerce, or directly from the store.

Structure:

Grocery Delivery contains three markets: Retail Delivery, Quick Commerce, and Meal Kit Delivery. Retail Delivery includes delivery of these products directly by supermarkets, brick-and-mortar shops, or grocery stores. The order is placed through an online shop run by the retailer (e.g. Walmart+, Amazon Fresh). Quick Commerce focuses on online delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir, and Glovo). In this case, the platform (e.g. Gorillas) handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players aim to deliver in minutes. Finally, Meal Kit Delivery encompasses the delivery of a recipe box where fresh ingredients are delivered to be prepared. This service is usually offered as a subscription plan (e.g. HelloFresh).

Additional Information:

Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.

Fresh food & Beverages, personal care, or household items ordered online are directly delivered to the consumer, no matter if ordered via a platform (e.g., Instacart) or a retailer website (e.g., Walmart)
Online Grocery orders and delivery are both carried out by a retailer (e.g., Walmart)
Online orders that are picked up in the supermarket (e.g., Instacart) or operating ghost warehouses and delivery logistics (e.g., Flink)
Online orders of recipe boxes where the ingredients are already preportioned (e.g., HelloFresh)

Phone orders
Deliveries of prepared meals for direct consumption (e.g. Meal Delivery)

The demand for grocery delivery services in BRICS has been on the rise in recent years, driven by changing consumer preferences and local special circumstances.

Customer preferences: Consumers in BRICS countries are increasingly turning to online grocery shopping and delivery services due to their convenience and time-saving benefits. With the rise of e-commerce platforms, customers can easily browse and purchase groceries from the comfort of their homes, and have them delivered directly to their doorstep. Furthermore, the COVID-19 pandemic has accelerated this trend, as many consumers have shifted to online shopping to minimize their exposure to the virus.

Trends in the market: In Brazil, the grocery delivery market has been growing rapidly, with several major players entering the market and expanding their services. The country has a large population and a high level of smartphone penetration, making it an attractive market for grocery delivery services. In Russia, the market is also expanding, with a growing number of e-commerce platforms offering grocery delivery services. The market in India is highly competitive, with several established players and new entrants vying for market share. The market in China is dominated by a few major players, such as JD.com and Alibaba, who have invested heavily in logistics and delivery infrastructure.

Local special circumstances: In Brazil, the high crime rate and traffic congestion in major cities have made grocery delivery services particularly attractive to consumers. In Russia, the harsh winter weather and vast distances between cities have also contributed to the growth of the grocery delivery market. In India, the lack of organized retail infrastructure in many parts of the country has created opportunities for e-commerce platforms to fill the gap. In China, the rapid urbanization and growing middle class have created a large market for online grocery shopping and delivery services.

Underlying macroeconomic factors: The growth of the grocery delivery market in BRICS is also driven by underlying macroeconomic factors. Rising incomes, urbanization, and a growing middle class have led to increased demand for convenience and time-saving services. Furthermore, the COVID-19 pandemic has accelerated the adoption of e-commerce and online shopping, as consumers seek to minimize their exposure to the virus. Finally, the large and growing populations of BRICS countries make them attractive markets for grocery delivery services, with significant room for growth in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.