Meal Delivery - BRICS | Statista Market Forecast

The Meal Delivery market in BRICS countries is projected to reach a revenue of US$210.50bn by 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 3.87%, resulting in a projected market volume of US$254.50bn by 2029.
In BRICS countries, the Restaurant Deliverymarket is projected to have a market volume of US$173.90bn in 2024.
When comparing globally, China is projected to generate the highest revenue in the Meal Delivery market with US$184.50bn in 2024.
The average revenue per user (ARPU) in the Meal Delivery market is projected to be US$175.80 in 2024.
By 2029, the number of users in the Meal Delivery market is expected to reach 1.4bn users.
The user penetration in the Meal Delivery market will be at 36.3% in 2024.
In Brazil, the meal delivery market is experiencing a surge in demand due to the convenience and affordability of ordering food online.

Definition:

Meal Delivery is the online ordering and delivery of prepared meals by a restaurant or a platform for direct consumption. Orders are typically placed in an app or on a website. The delivery is handled by the platform enterprise (e.g. Deliveroo) or directly by the restaurant (e.g. Domino’s).

Structure:

Meal Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant Delivery and (2) Platform Delivery. The Restaurant Delivery market includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's). The Platform Delivery market focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.).

Additional Information:

Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
Online orders that are picked up in the restaurant

Phone orders
Deliveries of non-processed or non-prepared food (e.g. HelloFresh)

The Meal Delivery market in BRICS is experiencing significant growth due to changing consumer preferences and local special circumstances.

Customer preferences: Consumers in BRICS countries are increasingly turning to meal delivery services due to their busy lifestyles and the convenience offered by these services. In addition, the COVID-19 pandemic has accelerated the adoption of meal delivery services as people are staying at home and avoiding crowded places. Consumers are also looking for healthy and nutritious meal options, which are being offered by many meal delivery companies.

Trends in the market: In Brazil, the meal delivery market is highly competitive, with several local and international players vying for market share. The market is expected to grow due to increasing smartphone penetration and the rising popularity of online food delivery. In Russia, the meal delivery market is dominated by a few major players, and the market is expected to continue growing due to the increasing popularity of online food delivery. In India, the meal delivery market is highly fragmented, with several local and regional players operating in the market. The market is expected to grow due to the increasing adoption of smartphones and the rising popularity of online food delivery. In China, the meal delivery market is dominated by a few major players, and the market is expected to continue growing due to the increasing popularity of online food delivery and the rising disposable incomes of consumers.

Local special circumstances: In Brazil, the meal delivery market is being driven by the growing middle class and the increasing adoption of smartphones. In Russia, the meal delivery market is being driven by the growing urban population and the increasing popularity of online food delivery. In India, the meal delivery market is being driven by the increasing adoption of smartphones and the growing middle class. In China, the meal delivery market is being driven by the increasing popularity of online food delivery and the rising disposable incomes of consumers.

Underlying macroeconomic factors: The underlying macroeconomic factors driving the growth of the meal delivery market in BRICS countries include the growing middle class, the increasing adoption of smartphones, and the rising disposable incomes of consumers. In addition, the COVID-19 pandemic has accelerated the adoption of meal delivery services as people are staying at home and avoiding crowded places. The increasing popularity of online food delivery is also driving the growth of the market in these countries.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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