Online Food Delivery

The projected revenue in the Online Food Delivery market for Albania is expected to reach US$7.22m by 2024.
It is projected to show an annual growth rate (CAGR 2024-2029) of 5.47%, resulting in a projected market volume of US$9.42m by 2029.
In the Grocery Delivery market, in Albania is expected to experience a revenue growth of 8.4% in 2025.0.
The projected market volume for Grocery Delivery in Albania is estimated to be US$5.85m by 2024.
In global comparison, China is anticipated to generate the highest revenue in the Online Food Delivery market, with US$450.50bn in 2024.
The average revenue per user (ARPU) in the Grocery Delivery market for Albania is projected to be US$30.79 in 2024.
In the Grocery Delivery market, the number of users in Albania is expected to amount to 425.2k users by 2029.
The user penetration in the Grocery Delivery market for Albania will be at 12.0% in 2024.
The online food delivery market in Albania is experiencing significant growth, with a wide range of local and international restaurants offering delivery services to meet the increasing demand of consumers.

Definition:

Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.

Structure:

The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).

Additional Information:

Revenue figures are the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.

Meals and groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)

Phone orders
Click & collect Grocery orders
Ready-to-eat meals

The Albanian food delivery market has seen a significant surge in recent years, with the growth of online food delivery platforms being a major factor in the development of the market.

Customer preferences: The Albanian population has shown a growing preference for convenience and quick service, which has led to an increase in demand for online food delivery services. The rise of the middle class in the country has also contributed to this trend, with consumers becoming more willing to pay for premium services.

Trends in the market: The online food delivery market in Albania has seen a proliferation of new players in recent years, which has intensified competition in the market. Many of these new players have been able to capitalize on the growing demand for food delivery services, leading to a highly fragmented market.

Local special circumstances: One of the unique characteristics of the Albanian food delivery market is the prevalence of traditional cuisine and local dishes. Many consumers prefer to order traditional Albanian dishes through online delivery platforms, which has led to the emergence of specialized food delivery services that focus on delivering traditional cuisine.

Underlying macroeconomic factors: The Albanian economy has been growing steadily in recent years, which has led to an increase in disposable income and consumer spending. This growth has also led to an increase in urbanization, with more people moving to cities and urban areas. These factors have contributed to the growth of the food delivery market in Albania, as consumers have become more willing to pay for convenience and premium services.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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