Online Learning Platforms - Vietnam

Vietnam

Highlights

Revenue in the Online Learning Platforms market is projected to reach US$228.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 13.44%, resulting in a projected market volume of US$429.50m by 2029.
In the Online Learning Platforms market, the number of users is expected to amount to 9.7m users by 2029.
User penetration will be 7.1% in 2024 and is expected to hit 9.5% by 2029.
The average revenue per user (ARPU) is expected to amount to US$32.32.
In global comparison, most revenue will be generated China (US$40.60bn in 2024).
With a projected rate of 21.9%, the user penetration in the Online Learning Platforms market is highest China.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Learning Platforms market in Vietnam has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the Online Learning Platforms market in Vietnam is the increasing demand for flexible and accessible education. As the country continues to develop and modernize, there is a growing emphasis on the importance of education and upskilling. However, traditional education systems in Vietnam can be rigid and inflexible, making it difficult for individuals to balance work and study. Online learning platforms provide a solution to this problem by offering flexible learning options that can be accessed anytime and anywhere.

Trends in the market: One of the key trends in the Online Learning Platforms market in Vietnam is the rise of mobile learning. With the increasing availability of smartphones and affordable mobile data plans, more and more people in Vietnam are accessing online learning platforms through their mobile devices. This trend is driven by the convenience and portability of mobile learning, allowing individuals to learn on the go and fit their studies into their busy schedules. As a result, online learning platforms are increasingly developing mobile-friendly interfaces and creating mobile apps to cater to this growing demand. Another trend in the market is the diversification of online learning offerings. Initially, online learning platforms in Vietnam primarily focused on academic subjects and test preparation. However, there has been a shift towards a broader range of courses and skills-based training. This includes professional development courses, language learning, and vocational training. This trend reflects the changing needs of the Vietnamese workforce, as individuals seek to acquire new skills and adapt to the evolving job market.

Local special circumstances: Vietnam has a young and tech-savvy population, which has contributed to the rapid adoption of online learning platforms. The country has one of the highest internet penetration rates in Southeast Asia, with a large proportion of the population being active internet users. This digital literacy and familiarity with technology have made it easier for people in Vietnam to embrace online learning platforms and take advantage of the benefits they offer.

Underlying macroeconomic factors: Vietnam's strong economic growth and increasing middle-class population have also played a role in the development of the Online Learning Platforms market. As the country's economy continues to expand, there is a growing demand for skilled workers. Online learning platforms provide an accessible and affordable way for individuals to acquire the necessary skills and qualifications to meet the demands of the job market. Additionally, the COVID-19 pandemic has accelerated the adoption of online learning platforms in Vietnam, as traditional educational institutions were forced to close and people turned to online alternatives for their learning needs. This has further boosted the growth of the market and is expected to have a lasting impact on the education landscape in Vietnam.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.