Dating Services

Revenue in the Dating Services market is projected to reach US$32.85m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.52%, resulting in a projected market volume of US$33.71m by 2029.
The Matchmaking market has a projected market volume of US$21.53m in 2024.
In global comparison, most revenue will be generated United States (US$2.55bn in 2024).
The average revenue per user (ARPU) in the Dating Services market is projected to amount to US$8.18 in 2024.
In the Dating Services market, the number of users is expected to amount to 4.5m users by 2029.
User penetration in the Dating Services market will be at 4.0% in 2024.

Definition:

Dating Services refer to digital platforms facilitating connections and relationships between individuals through online interactions and meetings. Users engage in various forms of dating, ranging from casual encounters to long-term relationships, facilitated by matchmaking algorithms and user preferences.

Structure:

The Dating Services market encompasses user and revenue development across three main segments: (1) Online Dating, (2) Casual Dating, and (3) Matchmaking. Online Dating platforms enable users to create profiles, browse other profiles, and communicate with potential partners through messaging or video chats. Casual Dating platforms focus on facilitating casual relationships, hookups, and short-term connections among users seeking non-committal interactions. Matchmaking services use algorithms and personalized services to match individuals based on compatibility, interests, and relationship goals, often targeting users seeking long-term relationships or marriage.

Additional Information:

Revenue figures include subscription fees, in-app purchases, and advertising revenue within the Dating Services market. User and revenue figures primarily represent B2C services, focusing on individual users seeking romantic connections and relationships.

Matchmaking for the search for life partners such as Matrimony.com
Online Dating for easy flirting and chatting such as Tinder and Bumble
Casual Dating for the search for non-committal sex such as Ashley Madison

Niche dating, such as portals or apps for vegetarians
Offline dating agencies
Speed dating or similar events for singles

The Dating Services market in Vietnam is experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. Customer preferences in Vietnam have shifted towards online dating platforms. With the increasing popularity of smartphones and internet penetration, more people are turning to dating apps and websites to meet potential partners. This preference for online dating is driven by convenience, as users can easily browse through profiles and connect with others from the comfort of their own homes. Additionally, online dating allows for a wider pool of potential partners, increasing the chances of finding a compatible match. Trends in the market reflect the growing demand for dating services in Vietnam. The number of dating apps and websites available in the country has increased significantly in recent years, providing users with a variety of options to choose from. These platforms are constantly innovating and introducing new features to enhance the user experience, such as advanced matching algorithms and video chat capabilities. This continuous improvement in technology and user interface is attracting more users and driving the growth of the market. Local special circumstances also contribute to the development of the Dating Services market in Vietnam. Traditional dating norms and practices in the country are evolving, with more young adults opting for non-traditional ways of finding a partner. This shift is influenced by factors such as urbanization, globalization, and changing social attitudes towards relationships. As the younger generation becomes more open-minded and independent, they are embracing the idea of using dating apps and websites to meet new people and explore romantic relationships. Underlying macroeconomic factors further support the growth of the Dating Services market in Vietnam. The country's strong economic growth and rising disposable incomes have led to an increase in consumer spending on leisure activities, including dating services. As more people have the financial means to afford dating app subscriptions or pay for premium features, the market is expanding. Additionally, Vietnam's young and tech-savvy population is driving the demand for online dating services, as they are more likely to be familiar with and comfortable using digital platforms. In conclusion, the Dating Services market in Vietnam is experiencing growth and development due to shifting customer preferences towards online dating, trends in the market, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and societal attitudes towards dating evolve, the market is expected to continue its positive trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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