Online Learning Platforms - Americas

Americas

Highlights

Revenue in the Online Learning Platforms market is projected to reach US$5.41bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 15.01%, resulting in a projected market volume of US$10.89bn by 2029.
In the Online Learning Platforms market, the number of users is expected to amount to 169.4m users by 2029.
User penetration will be 13.7% in 2024 and is expected to hit 18.5% by 2029.
The average revenue per user (ARPU) is expected to amount to US$44.35.
In global comparison, most revenue will be generated China (US$40.60bn in 2024).
With a projected rate of 21.9%, the user penetration in the Online Learning Platforms market is highest China.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Online Learning Platforms market in Americas is experiencing significant growth due to customer preferences for flexible and accessible education, as well as the local special circumstances and underlying macroeconomic factors in the region.

Customer preferences: Customers in the Americas are increasingly seeking flexible and accessible education options, which has led to a rise in demand for online learning platforms. Online learning platforms offer the convenience of learning from anywhere at any time, allowing individuals to fit education into their busy schedules. Additionally, these platforms often provide a wide range of courses and subjects, catering to the diverse interests and needs of customers in the region.

Trends in the market: One of the key trends in the Online Learning Platforms market in the Americas is the increasing adoption of online education by traditional educational institutions. Many universities and colleges in the region are incorporating online learning platforms into their curriculum, providing students with a blended learning experience. This trend is driven by the recognition of the benefits of online learning, such as increased access to education, improved student engagement, and cost savings for institutions. Another trend in the market is the growing popularity of skill-based courses and certifications. With the changing job market and the need for continuous upskilling, individuals in the Americas are turning to online learning platforms to acquire new skills and enhance their career prospects. This trend is particularly prominent in industries such as technology, healthcare, and business, where there is a high demand for specialized skills.

Local special circumstances: The Americas is a vast region with diverse educational needs and preferences. In countries like the United States and Canada, where there is a strong emphasis on higher education, online learning platforms provide an alternative and flexible option for individuals who may not be able to attend traditional brick-and-mortar institutions. In Latin American countries, where access to education can be limited in certain areas, online learning platforms offer a way to bridge the educational gap and reach underserved populations.

Underlying macroeconomic factors: The growth of the Online Learning Platforms market in the Americas is also influenced by underlying macroeconomic factors. The region has a strong digital infrastructure, with high internet penetration rates and widespread access to mobile devices. This enables individuals to easily access online learning platforms and participate in online courses. Additionally, the increasing adoption of technology in various sectors, such as e-commerce and telecommunication, has created a favorable environment for the development and expansion of online learning platforms. In conclusion, the Online Learning Platforms market in the Americas is driven by customer preferences for flexible and accessible education, as well as local special circumstances and underlying macroeconomic factors. The increasing adoption of online education by traditional institutions, the popularity of skill-based courses, and the region's digital infrastructure are all contributing to the growth of this market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.