Online Education

Revenue in the Online Education market is projected to reach US$692.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 11.98%, resulting in a projected market volume of US$1.22bn by 2029.
The Online University Education market has a projected market volume of US$396.80m in 2024.
In global comparison, most revenue will be generated United States (US$87.51bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to US$55.80 in 2024.
In the Online Education market, the number of users is expected to amount to 15.3m users by 2029.
User penetration in the Online Education market will be at 8.6% in 2024.

Definition:

Online Education refers to the digital platform facilitating the delivery of educational content and services over the internet. Courses and learning materials are accessed through websites or applications, offering flexibility in learning schedules and locations.

Structure:

The Online Education market encompasses user and revenue development across three key segments: (1) Online University Education, (2) Online Learning Platforms, and (3) Professional Certificates. Online University Education includes platforms offering accredited degree programs and courses from universities and colleges (University Platforms), while Online Learning Platforms provide a wide range of courses across various subjects and skill levels (Course Platforms). Professional Certificates encompass platforms offering specialized training and certifications for career advancement and skill development (Certificate Programs).

Additional Information:

Revenue figures are based on subscription fees, course enrollment fees, and certification fees within the Online Education marketplace. User and revenue figures primarily represent B2C services, focusing on individual learners accessing educational content and services.

University designed and delivered courses and credentials such as public/private universities, Harvard Business Online
Online learning platform courses and credentials such as Coursera, Udemy, Babbel
Professional certification offered through institutes and study prep companies such as PMI, Kaplan.

Learning management systems
Virtual learning environments
Exclusively B2B companies

The Online Education market in CIS has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing availability of online learning platforms. Customer preferences in the CIS region have been shifting towards online education due to its convenience and flexibility. With busy schedules and limited time, many individuals are opting for online courses that allow them to learn at their own pace and from the comfort of their own homes. Additionally, the COVID-19 pandemic has accelerated the adoption of online education as traditional educational institutions were forced to shift to remote learning. This has further fueled the demand for online education platforms in the CIS region. Trends in the market show that online education platforms in the CIS region are expanding their course offerings to cater to a wide range of subjects and industries. Whether it's language learning, professional certifications, or skill development, online platforms are providing a diverse array of courses to meet the needs of learners. This trend is driven by the increasing demand for specialized knowledge and the desire to stay competitive in the job market. Local special circumstances in the CIS region also contribute to the growth of the online education market. The region is vast, with diverse populations and varying levels of access to traditional educational institutions. Online education platforms provide an opportunity for individuals in remote areas or with limited access to quality education to gain knowledge and skills. Additionally, the CIS region has a large population of young people who are tech-savvy and comfortable with digital platforms, making them more inclined to engage in online learning. Underlying macroeconomic factors, such as the increasing internet penetration and smartphone adoption rates in the CIS region, have also played a role in the growth of the online education market. As more people gain access to the internet and mobile devices, the potential customer base for online education platforms expands. Furthermore, the rising demand for skilled professionals in the job market has created a need for continuous learning and upskilling, driving the demand for online education. In conclusion, the Online Education market in CIS is experiencing significant growth due to changing customer preferences, the availability of diverse course offerings, local special circumstances, and underlying macroeconomic factors. As more individuals in the region recognize the benefits of online learning, the market is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

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