The Dating Services market in CIS is experiencing significant growth and development, driven by changing customer preferences and the increasing popularity of online dating platforms. Customer preferences in the Dating Services market have shifted towards online platforms, as individuals seek convenience, accessibility, and a wider range of potential partners. Online dating allows users to connect with others from the comfort of their own homes, eliminating geographical barriers and providing a greater pool of potential matches. This preference for online dating is not unique to CIS, but reflects a global trend in the industry. Trends in the market include the rise of niche dating platforms catering to specific interests or demographics. These platforms target individuals with shared hobbies, beliefs, or cultural backgrounds, allowing for more tailored matchmaking experiences. Additionally, the use of mobile dating apps has become increasingly popular, as more people rely on smartphones for everyday tasks. This trend has led to a higher level of engagement and interaction within the dating services market, as users can easily access and connect with potential partners on-the-go. Local special circumstances in CIS also contribute to the development of the Dating Services market. The region has a large population, providing a vast market for dating services. Additionally, cultural norms and societal pressures may influence individuals to seek alternative methods of finding romantic partners, such as online dating. These factors create a favorable environment for the growth of the Dating Services market in CIS. Underlying macroeconomic factors, such as increasing internet penetration and rising disposable incomes, further support the development of the Dating Services market. As more people gain access to the internet and have the means to spend on non-essential services, the demand for online dating platforms is likely to continue growing. Economic stability and a growing middle class also contribute to the willingness of individuals to invest in dating services. Overall, the Dating Services market in CIS is experiencing growth and development due to changing customer preferences, the rise of online platforms, and the presence of local special circumstances. These factors, combined with underlying macroeconomic factors, create a favorable environment for the market to thrive. As technology continues to advance and society becomes increasingly interconnected, the Dating Services market in CIS is expected to continue its upward trajectory.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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