Fresh Meat - Philippines

Philippines

Highlights

Market definition

In-Scope/Out-of-scope

Market structure

Reports

Methodology

Revenue in the Fresh Meat Market is projected to reach US$307.41m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 12.67%, resulting in a projected market volume of US$495.44m by 2029.
With a projected market volume of US$24.41bn in 2025, most revenue is generated China.
In the Fresh Meat Market, the number of users is expected to amount to 879.3k users by 2029.
User penetration will be 0.8% in 2025 and is expected to hit 0.9% by 2029.
The average revenue per user (ARPU) is expected to amount to US$464.60.

Analyst Opinion

The Fresh Meat eCommerce Market in the Philippines is witnessing substantial growth, fueled by rising demand for quality meat products, increased internet penetration, and a shift towards online shopping for convenience and safety amid changing consumer preferences.

Customer preferences: Consumers in the Philippines are increasingly prioritizing quality and sustainability in their meat purchases, leading to a greater demand for ethically sourced and organic meat products. This shift is influenced by a growing health consciousness among younger demographics, coupled with a cultural emphasis on family meals and home cooking. Additionally, urbanization and busy lifestyles drive the preference for convenient online shopping options, allowing consumers to avoid crowded markets while ensuring the freshness and safety of their meat selections.

Trends in the market: In the Philippines, the Fresh Meat eCommerce market is experiencing a significant shift towards online shopping, driven by urbanization and changing consumer behaviors. As families increasingly seek convenience, platforms offering fresh, ethically sourced meat are gaining popularity. The emphasis on quality and sustainability reflects a broader health consciousness, particularly among younger consumers. This trend not only enhances the competitive landscape for local suppliers but also compels traditional markets to adapt, fostering innovation and improving supply chain practices to meet the evolving demands of health-conscious shoppers.

Local special circumstances: In the Philippines, the Fresh Meat eCommerce market is uniquely shaped by the archipelago's geography, with numerous islands complicating logistics and distribution. This reality has led to innovative delivery solutions tailored to urban areas, where demand for convenience is high. Culturally, the preference for fresh, local products endures, driving consumers to seek reputable online sources that ensure quality. Additionally, regulatory measures promoting food safety and traceability are becoming more stringent, compelling suppliers to adopt better practices, further enhancing consumer trust and market growth.

Underlying macroeconomic factors: The Fresh Meat eCommerce market in the Philippines is significantly influenced by macroeconomic factors such as national economic health, consumer purchasing power, and evolving fiscal policies. The country's GDP growth rate plays a crucial role in shaping consumer spending patterns, with rising incomes driving demand for quality fresh meat products online. Additionally, inflation rates impact pricing strategies, prompting suppliers to balance affordability with quality. Global economic trends, such as shifts in trade dynamics and supply chain disruptions, further affect the availability and pricing of meat products. Moreover, government initiatives promoting eCommerce and food safety regulations enhance market confidence, enabling local suppliers to better meet consumer demands for transparency and quality.

Methodology

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

Fresh Meat - Philippines

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

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