Confectionery & Snacks - Philippines

Revenue in the Confectionery & Snacks Market is projected to reach US$259.44m in 2025.
Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 12.36%, resulting in a projected market volume of US$413.46m by 2029.
With a projected market volume of US$77.19bn in 2025, most revenue is generated United States.
In the Confectionery & Snacks Market, the number of users is expected to amount to 2.2m users by 2029.
User penetration will be 2.1% in 2025 and is expected to hit 2.2% by 2029.
The average revenue per user (ARPU) is expected to amount to US$154.50.

Definition:

The eCommerce market Confectionery & Snacks covers digital sales of sweet and savory food items (e.g., sugar confectionery, ice cream, preserved pastry goods, cakes, cookies, and crackers) and salty food (e.g., potato chips, tortilla chips, pretzels). Peanut butter as well as chocolate and nut/nougat spreads are not included in this market.

Structure:

The eCommerce market for Confectionery & Snacks consists of three different markets:

The Confectionery market includes food items with a relatively high sugar. Confectionery has a variety of flavorings, colorings, and other components that give them their distinct taste, texture, and appearance. Confectionery comprises chocolate confectionery, ice cream, preserved pastry goods and cakes and sugar confectionery.
The Snack Food market contains food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. Snack Food comprises cookies and crackers, potato chips, tortilla chips, flips, and pretzels.
The Other Confectionery & Snacks market comprises of products that are not covered by the above mentioned. This includes ice cream cones for example.

Additional Information:

Confectionery & Snacks comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, Tmall, JD, Taobao, Pinduoduo and Walmart.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

Chocolate and sugar confectionery such as Hershey, and Cadbury
Monthly subscription boxes of curated confectionery items such as Candy Club
Ice cream such as Ben & Jerry's
Cakes such as Sara Lee
Snack food such as Lay's
Cookies and crackers such as Nabisco

Chocolate/nut/nougat spreads such as Nutella, and Hershey's
Peanut butter such as JIF

Confectionery & Snacks eCommerce: market data & analysis

The Confectionery & Snacks eCommerce Market in the Philippines is witnessing substantial growth, fueled by increasing online shopping trends, a vibrant youth population, and a surge in demand for convenient snack options, reflecting changing consumer preferences and lifestyles.

Customer preferences: Consumers in the Philippines are increasingly gravitating towards healthier snack options and innovative flavors in the Confectionery & Snacks eCommerce Market, reflecting a heightened awareness of nutrition. The vibrant youth demographic is driving demand for unique, culturally-inspired snacks and fusion flavors that resonate with local tastes while also embracing global trends. Furthermore, the rise of social media influencers is shaping preferences, as consumers seek products that offer aesthetic appeal and social sharing potential, transforming snack choices into lifestyle statements.

Trends in the market: In the Philippines, the Confectionery & Snacks eCommerce Market is experiencing a surge in demand for healthier snack alternatives, with consumers leaning towards products that feature natural ingredients and lower sugar content. The trend towards innovative, culturally-inspired flavors is gaining momentum, as brands experiment with local ingredients and fusion recipes that reflect both tradition and modernity. Social media's influence is significant, as visually appealing snacks that are shareable on platforms like Instagram are becoming must-have items. This shift presents opportunities for brands to innovate and engage with a health-conscious, trend-savvy audience, ultimately shaping the future of the industry.

Local special circumstances: In the Philippines, the Confectionery & Snacks eCommerce Market is uniquely shaped by its rich culinary heritage and diverse cultural influences. The archipelago's geographical layout promotes regional flavors, driving demand for locally sourced ingredients and traditional snacks reimagined for modern palates. Additionally, the younger population, highly engaged on social media, craves visually appealing products that resonate with their lifestyle. Regulatory factors, such as health initiatives promoting reduced sugar consumption, are also steering brands toward healthier options, fostering innovation and expanding market potential.

Underlying macroeconomic factors: The Confectionery & Snacks eCommerce Market in the Philippines is significantly influenced by macroeconomic factors such as economic growth, disposable income levels, and changing consumer spending habits. As the national economy rebounds, increased purchasing power allows consumers to explore a wider range of confectionery options. Global trends towards sustainability and ethical sourcing are prompting local brands to innovate, aligning with the growing demand for eco-friendly products. Additionally, shifts in fiscal policies that encourage local production and lower import tariffs create a more favorable environment for domestic brands, enhancing their competitiveness in the eCommerce landscape.

Data coverage:

Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Ecommerce market, in a PDF format.

Confectionery & Snacks - Philippines

Revenue

Analyst Opinion

Sales Channels

Users

Global Comparison

Methodology

Ecommerce

Access more Market Insights on Ecommerce topics with our featured report

Key Market Indicators

Contact