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Convenience Food - Philippines

Philippines
  • Revenue in the Convenience Food Market is projected to reach US$24.01m in 2025.
  • Revenue is expected to show an annual growth rate (CAGR 2025-2029) of 11.44%, resulting in a projected market volume of US$37.04m by 2029.
  • With a projected market volume of US$33.22bn in 2025, most revenue is generated China.
  • In the Convenience Food Market, the number of users is expected to amount to 2.9m users by 2029.
  • User penetration will be 2.8% in 2025 and is expected to hit 2.9% by 2029.
  • The average revenue per user (ARPU) is expected to amount to US$10.92.

Definition:

The eCommerce market Convenience Food covers digital sales of a very narrowly defined range of goods, such as ready-to-eat meals and soups. However, it does not include products such as frozen vegetables, freshly prepared salads, and cut fruit.

Structure:

The eCommerce market for Convenience Food consists of two different markets:

  • The Ready-to-Eat Meals market includes prepared food and meals that can be eaten as is or after minimal preparation. These meals do not require cooking and are typically consumed after heating. These meals may also include disposable eating utensils. Classic frozen foods include meat, fish, vegetables, filled pasta, and frozen pizzas.
  • The Soups market contains any type of soup that is ready for consumption immediately after purchase or after heating. These soups require minimal preparation by the consumer and included instant soups that typically come in powdered form and broth or liquid soups that are purchased in prepared form such as tinned soups.

Additional Information:

Convenience Food comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included. Additional definitions can be found on each respective market page.

Key players in the market are companies like Amazon, Tmall, JD, Taobao, Pinduoduo and Walmart.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

In-Scope
  • Ready-to-eat meals such as Lean Cuisine
  • Soups such as Campbells
Out-Of-Scope
  • Fresh cut salad such as Fresh Express
Convenience Food eCommerce: market data & analysis - Cover

Market Insights report

Convenience Food eCommerce: market data & analysis
CONTENTBOX_CAPTION_STUDY_DETAILS

    Revenue

    NOTES: Data was converted from local currencies using average exchange rates of the respective year.

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Analyst Opinion

    The Convenience Food eCommerce Market in the Philippines is witnessing remarkable growth, fueled by the surge in digital shopping, changing consumer lifestyles, and a growing preference for quick meal solutions that cater to busy schedules and health-conscious choices.

    Customer preferences:
    Consumers in the Philippines are increasingly gravitating towards online platforms for convenience foods, driven by busy urban lifestyles and a desire for quick, nutritious meal options. The rise of health consciousness among millennials and Gen Z has led to a demand for healthier, ready-to-eat meals that align with dietary preferences, such as plant-based and low-calorie options. Additionally, the influence of social media and food delivery apps is reshaping dining habits, fostering a culture of convenience that prioritizes accessibility and variety in food choices.

    Trends in the market:
    In the Philippines, the Convenience Food eCommerce Market is experiencing a surge in demand for online grocery shopping, particularly for ready-to-eat meals that cater to health-conscious consumers. Urbanization is propelling a shift towards meal kits and delivery services, making nutritious options readily available. Furthermore, the prevalence of social media is influencing consumer choices, with food influencers promoting quick, innovative meal solutions. This trend signifies a growing expectation for variety and accessibility, compelling industry stakeholders to adapt their offerings and invest in robust online platforms to remain competitive.

    Local special circumstances:
    In the Philippines, the Convenience Food eCommerce Market is shaped by a blend of cultural and geographical factors that influence consumer behavior. The diverse culinary heritage fosters a demand for local flavors in ready-to-eat meals, prompting brands to adapt offerings to regional tastes. Additionally, the archipelagic nature of the country presents logistical challenges that drive innovation in delivery services. Regulatory support for eCommerce growth further accelerates market dynamics, as consumers increasingly seek the convenience of online shopping while maintaining traditional culinary preferences.

    Underlying macroeconomic factors:
    The Convenience Food eCommerce Market in the Philippines is significantly influenced by macroeconomic factors such as economic growth, consumer spending patterns, and inflation rates. With a steadily expanding economy, increased disposable income allows consumers to prioritize convenience in their food choices. Favorable fiscal policies and government initiatives supporting eCommerce development further enhance market accessibility. Additionally, global trends towards digitization and online shopping are mirrored in the Philippine market, where urbanization and busy lifestyles drive demand for ready-to-eat meals. However, inflationary pressures can impact affordability and spending habits, necessitating brands to balance price with quality and convenience.

    Sales Channels

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Users

    MOST_RECENT_UPDATE: Aug 2024

    SOURCE: Statista Market Insights

    Global Comparison

    MOST_RECENT_UPDATE: Jul 2024

    SOURCE: Statista Market Insights

    Methodology

    Data coverage:

    Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

    Modeling approach / Market size:

    Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights Global Survey), data on shopping behavior (e.g., Google Trends, Alibaba Trends), and performance factors (e.g., user penetration, price/product). Furthermore, we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration, and population. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, internet penetration, and population.

    Additional Notes:

    The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the Russia/Ukraine war is considered at a country-specific level.

    Ecommerce

    XMO_REPORT_PROMO_HEADLINE

    Convenience Food eCommerce: market data & analysis - BackgroundConvenience Food eCommerce: market data & analysis - Cover

    Key Market Indicators

    NOTES: Based on data from IMF, World Bank, UN and Eurostat

    MOST_RECENT_UPDATE: Jan 2025

    SOURCE: Statista Market Insights

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